Reinventing Relevance: Reimagining Pharma's Role Creating Quality HCP Experiences

With COVID-19’s disruptions to the traditional way of interacting with patients and delivering care, pharma has a unique opportunity to reinvent its relevance to healthcare professionals and rethink its model for engagement. Join us to reflect on HCPs’ changing expectations and needs within and beyond the pandemic and the opportunities for bold new ways of thinking and working these present.

Listen to industry the leader Laura Dix, Life Sciences Managing Director, on behalf of the Accenture.

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[tonyhussaindc]

As most Pharma/s are moving towards managing patient outcomes, specially in a value based contracting model, the strong bonding with HCP is very important. Thanks for an excellent presentation.