Maybe You Need to Offer Less?

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[andreanicolepackard]

This is so counterintuitive, but it’s probably the thing I needed to hear most.

[CrusaderStudios]

I saw someone’s landing page offer 12 creative services, and it was too much. I offer 1 service as a creative and I’m seeing more and more clients reaching out. Less really is more, these vids are so helpful

[xMykeJamesx]

This is a prime example of the saying,

“Knowledge is addition, wisdom is subtraction”

[grantwlms]

It makes sense. People don’t want to be spammed. If you just give them some great value every so often they’ll like it.

[ThirdwingLTD]

Just started learning this over this past quarter from having to cut costs. This is the perfect time for me to hear this is not a fluke or that I’m crazy. Will keep going this direction

[dylanmarshall]

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

[adamrochester]

Huh I went from calls once a month to once a week ? And saying deletion that’s increasing your time to out put

[MrScottSenior]

"The art of great design lies not in addition, but when nothing is left to remove"

[jenninemorel]

The "law of diminishing returns"
Adding more stuff does not equal more sales, profit, etc

[SamPiliero]

I’d love to understand this from an employee freedom vs process perspective

[syasyaishavingfun]

True, except for long form youtube video I cant consume anything too long.

[solideroftheapocalypse]

Are his books the same as his vidoes? I feel like his books are everything hes saying in his vidoes the exact same thing..

[gabeinthebox]

He tried to 20/80 as business instead of 80/20

[luckybuck]

Bra...again...calm those arms down...ahhahah...as always...good info and keep those vids coming😂😂

[stephencirving]

Your friend did not have a $500, 000 per month newsletter. He might have had a business which had a newsletter, and the business had $500k per month. But he without any shadow of a doubt did not sell a monthly email that people collectively paid $500k for, nor, the way you actually said it did anyone pay $500k per month for one email.

[Jajaky]

Meanwhile he said he posts 500 times a week on socials

[Glanzern]

500k newsletter? So your helping some shitty scammer?

[victorumanaa]

Ur churn is probably low as well as u are only offering 2 books.

Can’t stand this guy showing up on my feed.