From Chaos to Clarity: Improve Your Library’s Web Presence with Content Strategy

Join us for an engaging presentation about the art of creating content strategies for library websites. A well-crafted content strategy ensures that users can find relevant and easily understandable information—and it helps you avoid broken links, outdated references, and jargon-filled pages that patrons don’t find useful. By applying user personas, collaborating productively, and creating a content roadmap, you can streamline information workflows and maximize the impact of your library’s online presence. We’ll share practical tips and real examples from successful content strategy projects at NC State University Libraries.

Attendees will learn:
- How to implement collaborative content strategy approaches.
- How to apply user personas to create a content roadmap.
- To consider their own organizational cultures in thinking about how to approach content strategy at their institution.

Timestamps:
00:00: Technical introduction
02:02: Background on LibTech Insights
03:14: Speaker introductions and presentation overview
05:23: Poll question: What is your level of experience with content strategy?
06:09: What is content strategy?
11:15: Applying User Personas
14:24: Poll question: Have you utilized any of the concepts that we just talked about?
15:17: Creating a Content Roadmap
21:39: Content Maintenance and Examples of Content Upgrades
29:43: Collaborating Productively
38:37: Content Strategy Meetings
41:23: Wrapping Up and Audience Q&A

Captions provided by Zoom's automated AI captioning.