Why is this Apple iPad ad so hated?

This ad on the new iPad Pro brought in the most backlash I've seen against Apple in a long, long time... and I'm not so sure it's all justified. Let's talk about it!

Music:

[Tech]

I've not seen such a huge amount of backlash towards Apple in a long time... and is it justified? --Personally, I really don't think to this extent, no, even if it is insensitive on Apple's part.

But that's just my opinion. What do you think? This is an interesting discussion and I'd love to hear everyone's thoughts!

[GarbanzoBeansFan]

the "😳" being crushed was funny ngl

[ryanroche]

I just assumed the hydraulic press was to emphasize how thin the iPad is, especially given that this is the thinnest product they’ve ever released

[SebastianD]

Simply the entire ad in reverse is honestly quite cool:
Starts off as just the iPad, and as it expands you realize how much it can do, it'd probably have another shot of the iPad in the hand at the very end, just like the original.

[neokumar]

I just assumed they were showing how you can play an instrument, draw using any creative tools, play any games... and combine all of the things they showed and do it as well as on the iPad Pro.

[meta]

As a musician: don’t put your mug on the piano! Knock on instruments: ouch ouch ouch!!!!
Seeing Apple crush all that: soul leaves body

[KawaiiCat]

The space monster arcade machine being crushed really rubs me the wrong way. Not many of those exist anymore. And they destroyed it for an ad. But all the crushing of the other stuff looks really cool.

[atscxywqupim]

the backlash should be on the apple pencil compatibility (and the mess of fragmentation) or the new magic keyboard not compatible with previous ipads.

[emdotrod]

I don't get the hate tbh. It's a creative expression and I think many manufacturers did the same kind of ad

[sirwalkboy]

its not that deep. “all of these artistic passions, in one super-thin device” but no, people are so chronically online that they HAVE to find a reason to be offended nowadays. its incredibly pathetic behavior and apple shouldn’t have to apologize to them.

[JustAbodz]

One ad hated, thousands of youtube/tiktok videos with millions of views and likes have alot of material/food wasting without any hate/problems.

[tehbghn]

People are offended by pankake syrup .

[TheKacper]

I personally think that’s the best apple commercial in recent years. I’m sick of those dumb TikTok like iPhone ads that seem to be made by 16 year olds. That iPad one is a nice throwback when apples’ ads were an art work and really inspiring to watch. It’s just a great ad and people shout shut up about it

[aruce]

If anything it reminded me of that one pokemon blue advert with the bus driver who crushes a bunch of pokemon in a bus into a gameboy

[dominicus]

When they played it on the livestream, my immediate first thought was "oh, that's clever". I thought it was an apt way to show the thinness of the device. Even though I get why some people could be angered by it, I feel like they wouldn't if they were employed.

[tonytins]

As an artist, my reaction was pretty much, "WTF was that?" I wasn't outraged to the extent that the media is trying to push, but I wasn't exactly thrilled ether.

The whole iPad event itself was pretty lackluster, to say the least. Ironically, there wasn't much in the way of them promoting their creative software or, I dunno, some mention of their journal app coming to the iPad. Which does no favor for that ad.

Correction: There was a segment about Final Cut and Logic Pro, about 20 minutes in, after the questionable ad. This was a very poorly edited event.

[chartreuse]

I did not like the ad because it felt tone deaf. Sure an iPad is great, but it is even more expensive than before, adds nothing we really wanted, presents itself as the answer for all our problems, and then was advertised by destroying vintage tech and items that hold more personal [soul if you will] value than that blank slab. Let's not forget the economic circumstances we're in as well. People see what was destroyed and they see authenticity and value, that is destroyed, and the replacement is a blank slab. Idk i think the dislike is warranted

[stevenXCV]

Bro really forgot about the iPhone 14 ad scandal. People were calling it racist because apparently, the song "Biggest" by Idris Elba sounded like the n-word 😂💀

[denisealbert]

I will not, in a million years, understand why the ad is hated. I dont see any problem with it.

[Nick_]

huh I thought the point of the ad is to show how thin the ipad is and that it's the only thing that survived the press instead of them combining