Hannover Messe: First Summary

Hannover Messe Experience - YouTube Chapter Timestamps:

0:00 - Introduction and Observations

Insights from Hannover Messe, including general observations and specific tech highlights.
Walker shares experiences and cultural observations from Germany vs. the US.

5:31 - Microsoft's Presence and Azure's Role

Discussion on Microsoft’s leadership in tech and Azure's capabilities in the industry.
Experiences at the Microsoft booth, including pros and cons of their tech presentations.

10:41 - Challenges with Azure IoT and Industry Impact

Detailed account of Azure IoT's shortcomings and the market’s reaction.
Walker shares frustrations with Microsoft and contrasts different tech booths at the event.

16:36 - AI and Automation in Manufacturing

Exploration of AI applications in manufacturing, featuring demos from Tulip and AWS.
Walker recounts valuable interactions and tech demonstrations at AWS re:Invent.

21:21 - Innovations in AI Technology Across Industries

Impressions of AI technologies like Tulip’s Gen AI platform and other industry applications.
Insights into the effectiveness of AI platforms in contract manufacturing and other sectors.

25:00 - Vendor Challenges in the Manufacturing Sector

Critical perspective on vendors' understanding of manufacturers' needs, focusing on cost and practicality.
Recommendations for vendors to better align with manufacturing problems.

29:19 - Developments in MQTT, Sparkplug, and AI Analytics

Updates on MQTT standard and sparkplug flexibility.
Overview of impressive tech from Hive MQ, Dallow, and Google Cloud Cortex's AI analytics.

34:09 - Advancements in Industrial IoT and Edge Computing

Highlighting innovations like IFM's Bluetooth mesh technology and Dell Native Edge for infrastructure deployment.
Preview of upcoming podcast with industry leaders and new tech introductions.

38:29 - Containerization and Software Development’s Future

Discussion on the importance of containerization in software development and its role in future tech solutions.
Plans for fostering OEM relationships and hosting industry-focused conferences.
End Remarks
Reflections on the overall experience at Hannover Messe and plans for future content based on the event.

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[TemporaryTransfer-qfwg]

Great video, thank you for the content.

Curious about one technology mentioned as breakthrough tech, the IFM Bluetooth mesh. I thought Bluetooth was one of the more unreliable wireless communications due to the bandwidth it is allocated in? Is this a concern here with this new tech?

[sedunderi]

Organizing an event centered on the practical application of Unified Name Space (UNS) and featuring specific use cases is a great idea 👍

[RanaMuhammadAwais]

It was great meeting you. ❤ Thank you for answering my questions in detail there. I remember you shared 3 tips for people to learn during litmus session and one was to learn containerisation, I forgot about the other two

[amywilliams]

Love the Prove-It idea! Bringing vendors and competitors together to showcase real-time interoperability is brilliant. It immediately exposes those who don't fully embrace Industry 4.0, like Microsoft with its custom headers. This could be the most valuable conference, setting it apart from experiences like the Pharma keynote where OEMs didn’t consider connectivity. Fantastic concept!

[aleksandarstasuk]

I was there also, and was lucky to meet you😊 I agree with your oppinion and comments !

[marc_akoto]

+1 for the PROVE IT show ❤ thanks for coming at Hannover, it was a resourcing experience, hearing your advices and seeing the manufacturing tech community gathered around the 4.0Solutions/Intellic team

[Basjuh]

I was also lucky to be there. Did try to find you and your team, but I did not manage to find you and your team.

I’ve been lucky to have visited the Messe many times. You do see a change, though. I see way less ‘real’ manufacturing and way more services and fluff. Imagine that 10 years ago it was literally twice the size!

I noticed a lot of poorly made demos that do not reflect (real) manufacturing at all. Still loved it, I mean, it is still really cool to be there! Siemens always has by far the largest booth, but I never really know what to look for at their stand. 100% agree with your statements. I enjoyed hall 15 the best, but still was a bit disappointed this year.

[StefanPlotz]

I was there for two days as well, didn’t have the luck to bump into your team. Totally agree with your observation, after 10 years of Industrie 4.0 failed attempts in europe the tech geeks have discovered your UNS and as it works well they are pushing it hard into their organizations! Looking forward to meeting you at “Proove it 2024”

[davidrobinson]

Great summary Walker. Glad to have met you at this weeks show all be it for a few minutes but will follow up with you around the ‘prove it’ theme idea I mentioned at the Litmus stand. Also suggest you take a look at Scheider electric who were in hall 11 they are decoupling their PLC runtime software from their various I/O platform plus they have built some apps for depolyment to Linux edge devices. Signifance being that this is the old guard embracing the new

[TheJamesZhang]

Hi thanks for sharing. What’s your take of MSFT’s recent announcement on IoT Operations, Mfg data solutions on Fabric and co-pilot template?

[michaeldowdell]

One of the issues with the DX market is how products are developed. What you have are some extremely bright, talented, and earnest software engineers backed by a lot of $$$ (thereby marketing budgets to create buzz/noise) developing applications that they believe will solve problems on the plant floor without ever having worked on the plant floor. Very academic in their approach after having "studied" the problems.

[tyronejv]

Speaking on behalf of WAGO I love the “prove it” idea. I think this should be core premise of all major trade shows in this space going forward. We would be interested to attend.

[WarwickSpearing]

Great to meet you there. Another vote for Prove it!

[chrisgele]

Thanks for the update. Always enjoy your insights. Maybe one day I can go to Hannover Messe. I like the idea of the "Prove It" conference. This would be a major shift in my opinion of how end users deal with equipment providers. Typically end users have to take the word of someone, which we know most of the time is not always totally truthful and then to be shown solutions that actually do what they need. I'd compare this idea to your Industry 3.0 v Industry 4.0 Integrator video from several years ago. I'd also compare this to your "land and expand" software comments. This should be the way going forward between vendors and end users. It would be a better way for end users to get what they need and reduce their risk going forward.

[SolidStateSoul]

Thanks for the report. I wonder how an OEM that has developed their machine HMIs in FactoryTalk View or WinCC, implement Tulip's co-pilot system into said HMIs? I mean to aid operators in running the machine more efficiently, or towards a specific task that isn't daily operation. I mean a basic breakdown of how this co-pilot system could be implemented. That would be an interesting video.

[hobbes]

We got a bog standard Azure IoT instance setup by Cognizant, who was great at billable hours. We shut it all down after a year.

[walidmatta]

The conference idea would be excellent

[arunsinha]

Enjoyed this. Great info and insights. Have to stick up or Inductive though...IMO their building is nice, but not extravagant or wasteful. The previous building was like in strip mall and they needed to expand. Just for the sake of healthy debate: when you give the maker of a product your money, you get their product. That is an even exchange. What they do with their profit is their choice. That said, I do like to look at both sides of any point/issue - I had a friend who worked for a Consultancy (E&Y or someone like that), and they didn't want their consultants showing up at the client with an extravagant rental car. I get that. WRT your idea at the end: great idea

[EmileAckbarali]

Thanks a lot for the great overview Walker. Learned a lot as usual. And seriously could not stop laughing at ... "If a vendor can't tell you how much it costs, f*&king run!".

[markodonovan]

Love the "Prove it" idea but not just demos.
You must bring your solution and connect to the ecosystem.
10 companies
10 use cases
Each company get a use case
Companies have to bring a model/test rig/simulator to publish data to the Show broker.

Companies can showcase their solution, but can also apply their solution to the data from other companies. And of course publish back the relevant data

The idea is to test the openness and speed of integration

And of course anyone else can access the broker and use it to showcase their solution to use cases

Needs some work as an idea.