The Strategic Edge: Building a Future Proof Business with Alex Brueckmann & Charles Good | TGLP #111

Charles Good interviews Alex Brueckmann, who is the founder and CEO of Brueckmann Executive Consulting based in Vancouver, Canada. As a strategy facilitator, speaker, and author, he helps businesses reach unmatched levels of alignment, performance, and results. Alex has impacted thousands of business leaders worldwide, ranging from start-ups to Fortune 50 companies.

His latest book, The Strategy Legacy: How to Future Proof a Business and Leave Your Mark provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success.

-

Chapters:
(00:00) Introduction
(03:45) Tip: The importance of business strategy
(07:01) Tool: The Strategy Trident
(11:10) Tool: Purpose, Impact, and Strategy
(14:23) Technique: Using foresight and signaling in strategy
(21:05) Tip: Creating meaningful work and tangible outcomes
(24:53) Tool: Vision and impact
(25:28) Tool: Strategic styles and industry understanding
(29:48) Tip: Culture vs. Strategy
(34:31) Tool: Organizational identity elements
(40:09) Tool: Strategy Maps and Goals
(43:18) Tool: Targets, Capabilities, and Management Systems
(46:56) Tool: Remuneration and Incentive Structures
(47:40) The Disconnect between HR and L&D Training
(48:48) Key Takeaway
(49:31) Conclusion