Sunu Gonera on why afrofuturism is not a new trend

Sunu Gonera has one foot in African filmmaking and another in Hollywood. The duality gives him a certain kind of insight as an afrofuturist filmmaker at the height of Black Panther, one that he wants to extend to the next generation: “We as Africans have to start working hard at creating content that is universal in feel and tone. It’s African stories but it doesn’t have to be so paroquial that other people don’t understand it,” he says.

While he has been making films since before 2005, Gonera cemented his place in the new vanguard of afrofuturist creatives with the One Source Campaign with Native VML for Absolut Vodka.