Level up your Instagram followers using Facebook ads

Growth on Instagram starts by generating awareness—getting eyeballs on your content.

But once people know you exist, it’s time to get them to take a little action, and one of the lowest-barrier-to-entry actions we can ask of someone is for them to follow us on Instagram.

And fortunately for us, this is easily accomplished with ads.

--

--

Previous videos:

--

Timestamps:

0:00 - Intro
0:41 - Awareness results
2:30 - Setting up the campaign
3:15 - Creating the ad set
4:21 - A note on targeting
5:11 - Detailed targeting
6:46 - Ad placements
7:23 - The ads
8:01 - What to expect
9:05 - Outro

--

Connect with me:

--

Support the channel:

--

Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

--

#instagramads #facebookads #instagramfollowers

[andreaswolffmusic]

As always, thanks so much for this video, Tom. It's just coming at the right time for me. I'm looking forward to see the results next week!

[aaronbunac]

Hey Tom, just wanted to drop in to thank you for being so consistent with your videos even though the youtube algorithm isn't always delivering 🥲Your quality is moving your audience and I'm one of those that actively seek out your videos - algorithm or not hahaha i'm sure there are others like me here, we see you Tom!! Thank you 😊

[jordanhallam]

What sort of KPIs should we be looking at as bench marks for example per follower cost etc?

[truthtablesmusic]

Did you use the high-performing reel from the first campaign as the ad content for this second campaign, or did you use a new reel? I'm wondering if different content should be used for different campaigns that have different objectives, or if the same high-performing content should be used to achieve multiple objectives.

[julianmoss]

Keen for the next vid man, thank you!

[ambarwulan]

great explanation, i agree it's just not about the followers number but the quality for long term. i also run the meta ads with specific location.

[lackofaffektmusic]

Amazing as always tom, thanks for the detailed insights, i may have to test this later on! I'll bet gym would be a good target too.

[WanderingEyeMarketing]

Great video, thank you for making it.

[mandem]

what do you configure in the ad set level so that you don't show the same ad to the same person after an impression has been made. Or is it not up to you and meta can show that ad to the same person as many times as it wants?

[AlanasLTU]

Does Instagram ads trully damage organic reach? I recently started a personal brand, and a was getting 200-1000 organic reach, but recently my latest 6 videos jus stopped and dont get a like even, and I posted some ads before that. Could this be the case that the ads damaged my organic reach?

[DAILY_GAMING_DOSE]

Also bro my quality is so good, I am using hashtags and my followers convetion rate is also good but still i am not getting views . Please do reply😊

[michaelajala]

@tomdupreeiii thanks for the lovely content, i have a question tho and I have tried all i can not be able to solve the problem i need your professional advice.
So I been running meta ads for a real estate company here in Nigeria once my ads are published I don't get quality leads rather i get unrelated spams and leads that aren't interested even tho i believe i use the best target audience. What should I do? . anticipating your reply.
Thanks 🙏