Engage Stakeholders, Specify Target Strategy - Real Life Case Study From Software Project (Part 1)

In this part (1) of the video series from TEXAVI, Pardha Mantravadi initiates the case study walk through of the real time software product development project. Here, he focuses on identifying, specifying and planning the engagement and communication with key stakeholders. This includes the target audience, customers, primary user personas as well as the internal stakeholders. The discussion then moves on to the specification of the target strategy of the proposed digital platform, its intended scope, purpose, impacts and areas of influence etc.

Watch the part (1) video to gain understanding of how best to identify, specify and engage with the key stakeholders and also to set out the proposed strategy and roadmap for the software product.