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Jonah Berger - Key principles for leading change
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We are all now facing some kind of change. How can we manage it in the best possible way? Jonah Berger, professor of Marketing at Wharton Business School, suggests driving change in organizations by letting teams take the initiative and vocalize what they want; thus motivating individuals to participate instead of feeling neglected.
Filmed under lockdown, these personal messages are designed to give you practical advice and ideas on how to face the challenges presented by the COVID-19 pandemic. They provide ideas and guidance for the complex decisions that will need to be taken in the coming months.
At WOBI we remain fully committed to helping the executive community during this difficult period. We are excited to bring you a new video series which we have developed in collaboration with a selection of our top business thought leaders.
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Filmed under lockdown, these personal messages are designed to give you practical advice and ideas on how to face the challenges presented by the COVID-19 pandemic. They provide ideas and guidance for the complex decisions that will need to be taken in the coming months.
At WOBI we remain fully committed to helping the executive community during this difficult period. We are excited to bring you a new video series which we have developed in collaboration with a selection of our top business thought leaders.
--------------------------------------------------------------------------------------------
Still not part of the WOBI? | ¿Aún no formas parte de WOBI?
We are on Facebook, join us! | Estamos en Facebook, ¡únete!
Follow us on Twitter | Síguenos en Twitter
Discover us on Linkedin | Descúbrenos en Linkedin
Discover us on Instagram | Descúbrenos en Instagram
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