IZEAFest 2015 : Augmented Reality & The Future of Content Creation

The demand for quality content has never been greater. From smartphones to tablets and now smart glasses and ‘visors’, the proliferation of emerging mobile devices allows consumers to connect with content anytime, anywhere and in new and amazing formats. As content creators and brands it is mission-critical to connect with our audiences through experiences that people love and in ways that bridge the gap between what we create and what customers want. How do we do this? We shape our content in ways that are immersive, authentic and relevant. Enter Augmented Reality (AR), the “next big social experience.” The AR market is expected to compound over the next 5 years into a $120 Billion industry. Get the full scoop on AR and learn how new products like Microsoft’s HoloLens and Magic Leap are delivering on the promises of AR and the more immersive segment of mixed reality (MR).