The Anchoring Effect: How Your First Impression Guides Your Decisions #psychologyfacts #shorts

The anchoring effect is a cognitive bias that highlights the human tendency to heavily rely on the initial information presented when making decisions. It suggests that the first piece of information encountered serves as an "anchor" that influences subsequent judgments and choices. This phenomenon can significantly impact consumer behavior, as marketers and salespeople strategically utilize anchoring techniques to shape customer perceptions and preferences. By introducing a reference point or initial offer, they can sway individuals' decision-making and steer them towards desired outcomes. Understanding the anchoring effect provides valuable insights into the psychology of decision-making and the powerful influence of information presentation on our choices.

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How do we avoid first impressions influencing the results? This can affect low accuracy. They are usually based on opinion. That first impression filter seems impossible to bypass