Domino's launches driverless pizza delivery vehicles

This video shows one of a new fleet of driverless delivery vehicles, world's first, just launched by UK pizza chain Domino's.

Starting today, pizzas ordered by UK customers via Domino's website and mobile app will be served by the two-wheeled vehicles, which are called Domi-No-Drivers. Equipped with heated compartments, the autonomous scooters are able to carry four times as much pizza as traditional pizza delivery bikes ridden by humans.

"Whilst driverless vehicles once sounded like science fiction, it's now within our grasp," said Domino’s Pizza UK marketing director Simon Wallis. "Harnessing this innovation for pizza delivery opens up a new world of opportunities for us."

The vehicles navigate via GPS technology and feature an onboard Pizza Interface (PI) that calculates the fastest route to the customer.

While in motion, a proprietary system called HUNGAR (Hunger Detection And Ranging) identifies potential obstacles and other road users, allowing the vehicle to flash messages of apology via an LED screen mounted at the front. Messages include "Sorry", "Apologies" and "What am I like?"

When it reaches its destination, the Domi-No-Driver automatically sends the customer a unique passcode that allows him or her to unlock the correct pizza compartment on the vehicle.

[DallasGreen]

I like how the "helmet" closes before he drives away haha

[thatdriver]

Not even wide enough for a pizza to sit flat

[oladiedoo]

That's a very cool animation. I wanna know how u made it

[roadhouseezzie]

Dam it no more domino's wheelie challenge

[dyson]

+Sam Mas it's not type in dominos new bike on Google

[drewsquickfix]

An obvious fake as it could have hit someone driving away that fast. I'm guessing this was for a commercial that never aired