The Playbook For Building A $1 Billion Creator Business

"How do you build a $1 billion creator business from scratch?"

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Timestamps
00:00 Importance of trusted distribution across various industries.
04:15 Challenges in influencer marketing and creator brands.
09:10 Celebrities' alcohol brands fail due to quality.
11:01 Creators key for marketing, confident product. Niches valuable.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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B2B is often slower to market due to internal politics and positioning. Ideas must go through multiple levels of approval, and individuals may claim others' ideas as their own. There's also competition and power struggles within the company. For instance, when it comes to disruption, long-time employees might resist new ideas from younger colleagues because they feel threatened and act in their own self-interest. Internally, if a company wanted to develop its own influencer through a podcast or YouTube channel, many would vie for the role, but it would likely end up with the least qualified person who knows how to play office politics.