How to Build a Winning Sales Playbook

How to build a winning sales playbook for your team? A sales playbook is a key resource for sales representatives, teams, and businesses. It outlines best practices and strategies you can use at different stages of the buyer's journey or selling process, including prospecting, nurturing and pitching.

A winning sales playbook aligns your team around your sales goals, boosts team productivity, and increases sales. In fact, research has shown that 54% of salespeople who use sales playbooks are more likely to achieve their sales goals than those who don't use one.

Wondering how to build a winning sales playbook that will guide your team to increase team performance and efficiency, ramp up sales and close more deals? The good news is that building a sales playbook is not rocket science.

In this video, you'll learn all the steps to creating a winning sales playbook, plus ideas to help you level up existing ones. We'll also share a few templates you can use to create visually engaging sales playbooks in no time.

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In this video, we’ll cover:

01:02 Review your sales process
01:46 Create up-to-date buyer persona information
02:23 Determine goal and plays to include
03:23 Audit sales collateral and resources
03:58 Identify collaborators and create an outline
04:45 Determine ways you can make playbook helpful
05:56 Start creating
07:29 Track your results