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What is MicroEnsure? | AXA
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MicroEnsure is a specialized insurance for emerging customers. Peter Gross, MicroEnsure's Director of Strategy, explains that they work with local partners such as Musoni and Airtel to reach potential customers.
MicroEnsure has been embedded in the economic fabric of Kenya for years. 🇰🇪
For Peter, it is important to visit customers in villages, markets and slums to observe and design an offer that best suits them. By looking at their lifestyles to offer them a product that complements what they are already doing to protect themselves. 🛡️
🔸About Emerging customers:
Every year, 100 million people (40 million in India alone) are pushed back into poverty by unforeseen health-related events and costs. 🌍
Despite the risks they face every day, low-to-middle income populations in emerging countries remain desperately uninsured. This gap is a barrier to the emergence of the middle class, but at the same time, it is also a challenge for insurers willing to tailor their products and services to realities of this customer.
🔸About MicroEnsure and AXA:
MicroEnsure, in which AXA is the largest shareholder, is a specialist in developing inclusive insurance offers for low-income and middle-income groups in Africa and Asia.
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Have you seen?
👉 Mary’s story, rebuilding after a fire:
👉 Read more on how we protect emerging customers around the world:
👉 More about the emerging customers in Kenya:
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🔵 Welcome to our YouTube channel!
As one of the world's largest insurers, AXA supports and protects +105 million customers worldwide, whether they are individuals, professionals or businesses, at every stage of their lives. Our first ambition is to be a leader, an innovator, an entrepreneurial company, promoting progress in all its dimensions and continuing to be a forerunner on all the issues that matter: health, the economy, the environment...🤗
On our official YouTube channel, find all the latest news about the company and its initiatives. Come and decipher what the future of insurance will look like, thanks to innovative technologies and services meeting the social and environmental challenges of tomorrow. Slip into the footsteps of our employees and discover the diversity of their work within a responsible and committed company. Get ready as we take you on a trip to the four corners of the world, to meet the people who work for human progress by protecting what matters.
Find us also on our social pages ⤵️
MicroEnsure has been embedded in the economic fabric of Kenya for years. 🇰🇪
For Peter, it is important to visit customers in villages, markets and slums to observe and design an offer that best suits them. By looking at their lifestyles to offer them a product that complements what they are already doing to protect themselves. 🛡️
🔸About Emerging customers:
Every year, 100 million people (40 million in India alone) are pushed back into poverty by unforeseen health-related events and costs. 🌍
Despite the risks they face every day, low-to-middle income populations in emerging countries remain desperately uninsured. This gap is a barrier to the emergence of the middle class, but at the same time, it is also a challenge for insurers willing to tailor their products and services to realities of this customer.
🔸About MicroEnsure and AXA:
MicroEnsure, in which AXA is the largest shareholder, is a specialist in developing inclusive insurance offers for low-income and middle-income groups in Africa and Asia.
-----------
Have you seen?
👉 Mary’s story, rebuilding after a fire:
👉 Read more on how we protect emerging customers around the world:
👉 More about the emerging customers in Kenya:
-----------
-----------
🔵 Welcome to our YouTube channel!
As one of the world's largest insurers, AXA supports and protects +105 million customers worldwide, whether they are individuals, professionals or businesses, at every stage of their lives. Our first ambition is to be a leader, an innovator, an entrepreneurial company, promoting progress in all its dimensions and continuing to be a forerunner on all the issues that matter: health, the economy, the environment...🤗
On our official YouTube channel, find all the latest news about the company and its initiatives. Come and decipher what the future of insurance will look like, thanks to innovative technologies and services meeting the social and environmental challenges of tomorrow. Slip into the footsteps of our employees and discover the diversity of their work within a responsible and committed company. Get ready as we take you on a trip to the four corners of the world, to meet the people who work for human progress by protecting what matters.
Find us also on our social pages ⤵️
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