Reliance Acquire Campa-Cola For Rs.22 Crore | New Soft-Drink in Market | Price War | Campa v. Pepsi

India has a soft-drink market of US $( Bn in 2023 which is expected to grow annually by 5.40% (CAGR 2023-2027)
In terms of global comparabales, most revenue is generated in the United States (US$328.10bn in 2023)
The per capita consumption of soft drink in India is 4-5 Litres every year, which is much lesser as compared to the world average of 30 L. Developed nations has a per capita consumption rate of 100+ L and China 10 L
Considering the increasing consumption rate, reliance saw it as an opportunity to enter the segment with made in India product Campa Cola

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[Karan-frrp]

It would be also good if they focus more on what contents these beverages contains, high sugar, cancerous materials, these things should be taken into moderation, and also take some notes from usa's moderation on softdrinks and beverages.

in india very few is worried about how much harm these cheap cans can do.