What the Hell is Comme des Garcons Anyway?

In the very first brand review by The Casual we take a brief look at Comme des Garcons. Spearheaded by Rei Kawakubo and Adrian Joffe, CdG is a behemoth not only in Japan but around the world.

Keep it locked on The Casual for more news on Japanese Street fashion & culture, style tips, pick-ups, store reviews, and some good ol' fashion vlogging.

As Always, Keep it Casual.

Keep the convo going in the comments on social+

[THECASUALco]

For all you French speakers out there Reggie has purposely used the Japanese pronunciation for the name of the brand so please forgive if it offends you in anyway. Our intention is never to offend but to educate others on the industry we love: fashion.

[Mazzah]

Im a big fan of CDG, in a way that I feel like it caters very well to people of all shapes and sizes.

Interested in the brand but don't want to drop mega bucks? CDG Play.

Interested in the brand but want a step up from play? CDG Black

Want to experiment with your wardrobe and silhouette? CDG Homme/Homme+/Ganryu/Junya Watanabe

And then the brand also invites you in with the Dover Street Market's, which, after seeing the New York location, are highly recommendable because of the almost Art Installation type appeal that the store's design has, plus also being a purveyor of all things off-kilter and interesting within the fashion universe.

CDG is admirable, successful, and accessible, and really satisfying at all levels. There really aren't many others like it!

[ThePaintballgun]

Even just the logo is great: Simple yet eye catching.

Known to those who are into fashion, but unknown to those who aren't.

[ghostkiwi]

But why does the girl designer look like Edna 'E' Mode from The Incredibles

[theanomity]

I love their collab with converse mannn, wht a beaut

[dozwinz]

So cool to hear some backstory of CDG!!

[aurelie]

Does anybody know why the name of the brand is in French? (comme des garçons = like boys)

[PaniPoniMesousa]

I started with CDG play then I got into CDG. Nowadays, I go for Tricot which is by Tao Kurihara, another Junya "student". It has that nice rustic look with mostly wool. Noir Kei Ninomiya is also a cool line from CDG which focuses on origami and geometric design.

[Max-stij]

Your videos are awesome!! They're quick, educational, and consistently entertaining. I really enjoy your screen presence and helpful pronunciation. You're doing amazing, keep up the great work!!

[BrntVanilla]

I first got into this brand when it showed up on a couple of my favorite Korean and American fashion bloggers and had no clue it was a Japanese brand?! the name suggested a French origin to me 😅

[carltonhanks]

Takahiro Miyashita the soloist would be quite interesting

[oodam]

Really enjoyed this video. Good stuff Casual.

[tblk]

Well done! Very informative. I have some converse with the heart...wasn’t sure of what I had until I saw a celeb with a shirt on and I’ve seen the converse styled on line too!!! I paid $30 for them at a Goodwill!!!

[coreyhardisty]

CDG play is so comfy. One of my favorite brands for sure

[duzzoeo]

bought a blue grey stripe play button up, its worth every penny if u get it for less than retail, which is pretty easy to find. the shirts are one of only items from cdg that runs true to size. if anyone is deciding whether to get it or not i highly recommend you do

[bananabeams]

Quality video as usual, thank you for this!

[TheRealisticViewer]

Very appealing style you have for your transitions and lower thirds

[phniiiex]

great video and your proxy is amazing brother, can't wait until friday when i get my pay check

[xHibachix]

Just found your channel brother!

I'm glad I found it because although the subscriber numbers aren't there just yet, this video feels like it's a well established one with subs in the 1 million+. You're super knowledgeable on this, and I can tell you've got a passion for it.

[hideri]

if you're a french viewer and get offended from him saying comme des garcons, pronounce me a word from a language you don't know.