Sucharita Kodali - VP Retail Analyst at Forrester - Spirited Speaker Series 2, Ep. 2

In this episode we get straight into the topic of Omnichannel in the Travel Retail space. How digital can create less friction in the shopper’s journey and generate that famous win-win for both consumer and the retailer on the path to purchase. We are excited to host Sucharita Kodali, Vice President Retail Analyst at Forrester Research. Sucharita is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel.

Big thanks to Sucharita for joining us on the Spirted Speaker Series to cover this very important topic as COVID drives the digital transformation of Travel Retail.