How iPaaS can directly address the challenge of increasing cost of operations?

Omnizon Networks COO explains how Integration Platform as a Service (iPaaS) helps companies to reduce cost of operations. He compares managing B2B integration across the entire ecosystem inhouse with doing the same via subscription-based model with iPaaS. At the end the viewers will see typical B2B integration ROI cases: first one related to SMB company and the second one related to Enterprise.