Skill Builder Minute - A Title Should Offer Value

Hi -- I'm Don Cameron, founder of ConferTel and in this Webinar Skill Builder Minute I'm going to explain why you need to focus on the Title of your Webinar.

A great webinar is wasted if nobody is there to see it. It's sort of like one of those "if a tree falls in a forest and no one is there -- does it make a noise" kinda thing. So how can you improve attendance at your online events? Well, I suggest you start with great title.

Addressing the audience's perspective begins with the seemingly trivial task of picking a title for your webinar. Let's assume you are providing important information about new government regulations that affect your audience. You could pick a short, factual title such as "New Regulations for 2012." It tells prospective attendees what information will be presented, but not why they should care.

Take a step back and think from the audience's viewpoint. Find a value proposition that resonates with their priorities. If you are presenting to hourly workers, your title might be "How New Regulations Impact Your Health Benefits." Alternatively, if you are presenting to business owners, manag¬ers, and executives, you might choose a title like "How the New Regulations Will Affect Your Bottom Line." In both cases, you have changed your event from something of academic curiosity - to something of specific personal interest.

Make sure to extend this same concentration on audience interests to your marketing and promotional activities. Banner ads, press releases, e-mail invitations, and landing pages all need to emphasize not just the information you will present, but why attending the event adds value to their personal or professional lives.

And there you have it -- focus on your audience's needs -- if you want them to focus on you.

And that's your Webinar Skill Builder Minute ~ thanks for joining me.