Functional Beverages: Market Trends and Opportunities

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food and beverage purchases and desires for health and wellness. Packaged Facts has found that 36% of consumers report eating more foods that support their immune system because of the coronavirus. Survey results also reveal that those who seek out functional beverages and/or are willing to pay more for them are also more likely to report negative personal effects of the pandemic.

With a focus on “what’s next” and current consumer trends, Functional Beverages: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Functional Beverages: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages, and how they feel about various diets and food lifestyles.