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Brand Meets Story | Convergence | NYFF53
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Video from our panel discussion 'Brand Meets Story: How Filmmakers and Brands Are Reinventing Digital Content,' part of the Convergence section of the 53rd New York Film Festival.
Bob Garfield, Host of NPR’s 'On The Media,' moderated a discussion with Marjorie Schussel (Director of Integrated Brand Communications for Toyota), and filmmakers Kief Davidson ('Open Heart') and Ross Kauffman ('Born into Brothels') discussed the partnership and process they established to develop a form of marketing that marries the freedom of creativity with meaningful brand communication goals in order to tell “stories that matter” for NYFF audiences.
Bob Garfield, Host of NPR’s 'On The Media,' moderated a discussion with Marjorie Schussel (Director of Integrated Brand Communications for Toyota), and filmmakers Kief Davidson ('Open Heart') and Ross Kauffman ('Born into Brothels') discussed the partnership and process they established to develop a form of marketing that marries the freedom of creativity with meaningful brand communication goals in order to tell “stories that matter” for NYFF audiences.
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