How ASOS became one of the world’s largest retailers | CNBC Explains

ASOS is one of the largest online fashion marketplaces globally, selling more than 800 labels in 238 territories. CNBC’s Timothyna Duncan explains how the brand became a leading player in the industry.

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[Neftegna]

I ordered sunglasses from ASOS and came completely broken. I contacted them and they sent me a new one without even questioning. 👍🏾

[adaokoye]

ASOS is my absolute favorite site. About 80% of my wardrobe is from there, simply because I am quite tall and the variety of their "Tall" section (and shoe sizes) is one of the best I've seen when it comes to online retail.

[cristianMoon]

I love ASOS I can find unique clothes and they provide a variety of brands and I’ve never have had a bad experience with the brand.

[nathanchang]

Online only brands was more of a gimmick back in the days, it’s only until recent years that it actually becomes a good reliable genuine alternative to actual retail stores

[sonnyday]

Asos is awesome, they have great prices, they sell great brands and quick shipping.

[tbt]

Though I got disappointed many times by the quality of the products and had to return, but tbh, I always came to ASOS whenever I need to buy any piece of clothes. Reasons are: 1. Their website UI. I have to say this is the most customer-friendly UI to me. They even always have videos included, so you could see the real fit of the model and even the feel of the textile. 2. Their customer service: always at customers’ convenience. Updating us in delivery. No-print return, etc. 3. Diversity: they understand the beauty in diversity and serve it. I struggle a lot as a petite in Europe and barely could by anywhere, but ASOS. Just one thing, I hope, ASOS can focus more on sustainable brands and thru their online platforms, raise customers’ awareness on this matter.

[hamiltonfortuna]

Been shopping ASOS products for years and I love their clothing.

[omar]

because asos KNOWS how to market towards younger people, while still being somewhat affordable and modern !

[HULKHOGAN]

What a stressful yet rewarding, adrenaline-fuelled crazy ass adventure it must be to establish a company like this. Well done for breaking through

[_rmichaeltannn]

As a plus size individual living in Asia, it’s really a struggle to find nice clothes. For me, the best things about ASOS is how inclusive they are; offering plus size clothes with very nice silhouettes & still very trendy. Also their app interface is just amazing; easy to navigate, streamlined and very aesthetically pleasing to browse at! 💯

[skasmow]

For me the key is FREE shipping and FREE returns!!! So you are sure that if you don't like something you can return it with no cost. While in all the other shops you know you are gonna loose your money. I wish they had more variety though! if they had things that i like i would order very often, while now i order 3-4 times per year.

[Theis_P]

I think one of the most important thing left out of the video is that Bestseller best known form the Jack and Jones closing brand owns 1/4 of Asos but at the same time also owns 10% of zalando, Asos' biggest competition in europe.

[Narsisis]

I'm so happy to have found a fashion retailer that's not founded by a Chinese and not heavily made in china products. Been a consumer since 2021😊

[chinaahpek]

I shop at ASOS all
The time. I live in Sydney Australia and they are pretty quick in delivery. And their return policy also very easy

[satriapoxy]

In my years of studying abroad, I have bought so many things from ASOS such as ponchos, capes, and onesies.

[keheungan]

my days of buying fast fashion has ended

[cookingthebooks]

If you have invested $1000 on Amazon in 2001 you would be a millionaire by now.

[elfenprinzessin]

Asos is not even the largest fashion e-tailer / fashion markteplace in Europe - Zalando is bigger with over 32M customers in Europe and over 3000 brands offered

[NickyNightShine]

"...20p per share and raised slightly over 20 million dollars" geez woman be consistent

[shortshorty]

My go to site for Tommy and Calvin shirts.