Do Online Reviews Matter? Should Businesses Have a Reputation Marketing Strategy?

Online reviews are everywhere and they're now an integral part of a consumer's shopping experience. According to BrightLocal, 84% of people trust online reviews as much as a personal recommendation.

But did you know that online reviews DO impact click-throughs and can mean more calls to your business? And if you ASK a customer to leave a review for your business 7 out of 10 customers will leave a review?

In this presentation from InboundCon 2016, Myles Anderson, Founder & CEO of BrightLocal will show you how you can turn online reviews into more customers.