Custom Fit Finder || Forever Yours Lingerie || Shopify Plus

One of the most effective ways to improve your conversion rate is to give your customers a more intuitive way to surface relevant products. Another is to solve a paint point customers commonly experience on the path to purchase in your niche. 💡

For our friends at Forever Yours Lingerie, we opted to do both–building them an intuitive fit calculator in Shopify Plus that also lets customers shop by size.✨

Now Forever Yours shoppers can calculate their exact fit online (pain point) AND call up all of the brand’s size-appropriate options in just a few clicks (intuitive surfacing). 🙌

Smarter personalization tools like these nurture the sale, reduce returns, and give your customers a powerful reason to come back for more💃🏻

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