the culture of influencer coachella

Coachella weekends one and two just wrapped up, but the drama from Revolve Fest and the general reception of the influencer shenanigans at the festival has led to this video. Let's talk about the difference between Coachella and Influencer Coachella.

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#coachella #revolvefest #swellentertainment

[walklikearobot]

I'm so tired of influencers being like "the truth about coachella: it was CROWDED and DUSTY and HOT but also at night it was COLD" and its like.. its an over-hyped gathering in the fucking desert. why would any of those things be surprising??

[AlexanderBrando]

Ew. Influencers calling it attainable as a negative is such weirdo behavior.

And Revolve being a life long dream. Girl I- 💀

[winterburden]

Did the Swell plush and the panda have a fight? They're facing different directions now

[doobiedoo]

Coachella sounds like my personal hell. Heat, people, and intoxicated people. And I love concerts, I’ve seen shitloads live—I’ve always just hated festivals.

[brycej]

The funny thing about the party is that apparently Revolve sent out emails for specific time frames to come and if you didn’t get there in your designated frame you weren’t going to get in. Then guess what, a decent amount of the influencers who complained were late. If it’s true no wonder why they didn’t have a good time

[LadyxSky]

I never considered Coachell unattainable, I just never wanted to go 😂

[Connie-wdki]

OK SO LMAO - I've lived in Coachella my whole life and Coachella Fest is so horrible??? There is immense freaking poverty in the side of valley where it held. We have undrinkable arsenic water in trailer parks when people are displaced for land/project DEVELOPMENT for the rich and famous (predominantly for exclusive rich places like equestrian stuff, beach clubs, and more resource hoarding projects). There's so much bad stuff around it like social and environmental issues. It's disgusting and I chuckle when things don't go as influencers planned.

(Obvi there are more serious issues that Coachella Fest and predominantly rich YT spaces cause but this is all I can think of!)

[violetcolouredglasses]

For context, I’m 17 and I’ve lived in the Coachella Valley my entire life. Every year since I was little, when it would start getting hot I remember seeing stories on the news about people either needing rescued or dying on the Bump and Grind hike. The bump and grind here is a popular medium difficultly hike that goes up a mountain in a 4 mile loop, challenging but not to hard for a casual hiker, but tourists that are here when it starts getting into the 90s or low 100s decide that they only need like one bottle of water. For someone like me, who is very adapted to the heat, it takes a lot longer in the heat for me to start getting the effects of heat exhaustion. But because the tourists come from cooler climates and are not adapted to the desert they need to drink more water at warm temperatures when doing physical exercise because they can start developing heat exhaustion fast if they’re not careful. So many people over the last decades have gotten very dehydrated or died on the bump and grind because they are under prepared and it’s very frustrating to see non residents underestimate our desert climate.

[CrippledChaosClown]

I think there's a big difference between people going to Coachella and Influencers going to Coachella.
1) People go to Coachella for good music, good company and festival style camping,
2) Influencers at Coachella are going for a photo op in designer clothes
Those two groups are going to have wildly different experiences.

[amberamey]

The whole influencer side of Coachella is something I only tangentially hear about/see. Until people started making videos discussing the influencers and Revolve, all I had seen is actual performances. And, as interesting as it is to discuss, I honestly much prefer seeing people be excited over like a k-pop girl group reunion and Harry Styles than a bunch of privileged influences whining that they had to wait in line for a bus.

[elen]

this is why Hailey Bieber bodied literally every influencer by showing up late to Coachella in just jeans and a jacket. just showed up to _a music festival_ to check out some _music_ looking dressed appropriately for a night in the desert. totally authentic lol.

[thepolarphantasm]

"If people don't get sick with jealousy at my posts I feel like that's a detriment, personally" - influencer culture

[FTZPLTC]

There's a weird cultural thing among influencers, where everything has to be presented as exclusive or inaccessible so that them accessing it is incredibly impressive. It's the same way that some people will act like taxing billionaires will make them poor - it's presenting a binary version of the world where everything is either Poor Stuff or Rich Stuff, when there's actually huge gradation between them. The whole notion of saving up for something modestly expensive, rather than just being rich enough to buy it without feeling the pinch at all, just seems to be dismissed, even though it's far more normal.

[goblinlibrary]

Yeah, it shocks me that influencers didn’t bring supplies for being in a desert environment.

I can’t help but compare this to my regular ticket camping experience at Bonnaroo. I slept in a 90 degree tent for three days, with no showers, no ability to leave, and stood outside in a crowd of 30, 000 during a lightning storm. I had a fantastic time, but I was also 20. Ten years later and music festivals have lost all appeal. I’ll stick to small shows.

I also have to admit that I knew exactly zero of the influencers you featured in this video and didn’t even know Revolve was a brand. 😅

[Magnetar_Haunt]

-"No sponsors will send me to Coachella"-

**Amanda gets sent to Coachella by Adam&Eve**

[itkathleen]

Not being on instagram or TikTok and therefore pretty far removed from ~*influencer culture made this video almost unintelligible but no less entertaining

[carolin]

Thought Revolve's weird "buy our clothes and maaaybe get into our event" sounded familiar. It's the influencer/modeling version of doing unpaid spec work during job application processes (frigging bane of graphic design)! You have to conform to specs ("this exact range of clothing"), don't get paid upfront for anything ("figure out and pay travel/accommodations yourself"), and have no assurance of getting anything from them (see: all the folks who got sent away at the entrance) even if you did exactly what was required. This sucks.

[bunnyfrosting]

I hadn’t heard of Revolve until this week so I appreciate you explaining stuff. Feelsbadman when people say the common “you’re familiar unless you live under a rock” kinda stuff 🤖 like yes, I do, actually

[AntiRivet]

If you were gonna say "cultural zeitgeist", then you were totally correct.

[WallebyDamned]

Never be afraid to say zeitgeist, who's going to call you out if it wasn't right? They'd have to know why it wasn't to think to do so, and most of us are pretending