Inside Nothing's SECRET Colour Lab

Join the Content Team as we sit down with Nothing's CMF design expert and explore the hidden psychology behind picking the colours of your favourite tech products.

Giveaway Terms & Conditions
We’re giving away 1 upcoming secret product to 1 lucky subscriber.
Here’s how to enter:
Subscribe to our YouTube channel.
Make your subscription public so we can see you (details below).
Ensure your email is visible on your YouTube account so we can contact you if you win (details below).
Winners will be chosen randomly and announced on January 9th 2025. We’ll contact winners via email, so make sure it’s linked to your account.

How to Make Your Subscription Public:
Go to Settings - Privacy on YouTube.
Turn off “Keep all my subscriptions private.”
How to Ensure Your Email is Visible:
Go to Your Channel - Customise Channel.
Under the About section, click on “Details” and add your email if it’s not already listed.
Good luck!

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00:00 Which phone?
00:34 Science says...
00:58 This works because...
01:33 Time to rebel
02:34 Why do you like this?
03:48 You can't explain this
04:12 Why this colour?
04:51 How to get inspired
06:01 How to make it
06:40 SECRET PROJECT?

[NothingTechnology]

What do you think the new product will be?

[ItsIsen]

You can tell that Lucy is passionate about her work, so fun to listen to

[SwaritArora]

Nothing is truly setting a new standard for tech companies. I’ve been using the Nothing Phone, and it’s been worth every penny. The UI is exceptionally clean and intuitive, making the user experience flawless. The regular updates and consistent improvements show your dedication to both innovation and your community.

The Glyph interface and seamless hardware-software integration are standout features that really highlight your attention to detail. On top of that, the way you engage with and involve your users is inspiring—it genuinely feels like being part of something bigger. Keep up the incredible work; companies like Nothing are the future of tech!

[gyattrizzler]

The cyan color phone 2a from the thumbnail looks amazing.

[wanderer]

Design is so massively important that I've started associating certain colours with the brand.
Orange/Black = CMF because of the buds and watch pro 2.
Yellow/White = Nothing because of ear(a) and glyph interface.
Looking forward to getting more colour options in the future!

[sagararora]

THIS is what we need on Youtube, a brand almost giving more value to the viewers than what sometimes can be an entire design degree- the insights, the methodologies, the inspiration. All that jazz and make it accessible. I loved this one; it is the best in the series so far. Content like this almost gives me a strange appreciation for the brand- Nothing comes close to the only brand I would like to try outside the apple jail.

[r_david]

That dog is the most important member of the design team <3

[balboy]

This kind of content is a delight. Traditional tech companies absolutely wouldn't do a social style video discussing their CMF process, but here's Heru and team delivering us not only insight and transparency into the company, but a genuinely entertaining video!

[bharathraju]

I love how much soul, and effort goes into making each product. The way they get the colors and the design right every time is mind blowing. I would love to own one of these art pieces soon. Eagerly waiting for the next Nothing phone.

[Atharva]

Nothing continues to redefine innovation with a perfect blend of minimalism and cutting-edge technology. Your vision for design and user experience is truly inspiring—every product feels like a masterpiece in simplicity and functionality. Can't wait to see what comes next!

[harperandrej.]

I love the kind of relationship that you guys have with your consumers -- I love how genuine you are

[salemhemed]

I was Sony xperia hardcore fan until 2019, i stopped using xperia because they don't listen and care about fans and community. last two weeks i bought nothing 2a plus (i wish there are more color selections) and i'm totally satisfied and then i bought the cmf smart watch pro and neckband pro, and I'm happy with the products. I'll like to thank Carl and his team especially designer experts for bringing amazing beautiful products

[waybove]

her camera roll was so random yet so striking! I was blown away by how attractive those seemingly random shots felt, it was like a brief glimpse into a designer's perspective of the world

[Xyedks]

As an Industrial Design worker myself, I can truly sense her passion for her work and her dedication to delivering a unique experience! Much love from the United Arab Emirates!

[davdgs]

As someone that's been interested in industrial design its so fascinating to see and learn about the processes that has to go through someones head to make a product just work - congrats to Lucy for helping create some of the most visually appealing phones I've seen.

[Djt]

That are you an artist or are you a designer is such an important thought that every designer/artist should ask themselves

[vancecunanan]

This is the reason why I can’t stop recommending Nothing devices. The amount of effort and hardwork that has been put into each of these products is insane.

[luiselfabu]

It could be the Nothing Phone (3), but it is a CMF product, it could be a phone or simply something new

[virensdd]

I really appreciate designers because they have to think not only about aesthetics, but about absolutely everything: materials, comfort, long term use, etc. Kudos for dedicating an entire video about it 😊

[Konter_Trom]

Guys, you are the best, thank you for being in this industry. Yesterday I bought nothing phone 2a, and nothing ear. You did something for a decent price that people only get in flagships, and you even added a great
design on top of the cherry on the cake, thank you)