Building your Customer Master Plan: Marketing 101 | Chloë Thomas | Ep. 291

Timestamps
0:00 Intro & Housekeeping
05:17 Welcome Chloe Thomas!
11:07 Where do they start?
16:58 What most you use depends on who you target costumers
22:50 Make sure you start with a very clear expectation
27:10 Taking your plan and implementing on it
33:29 Power of building up the customer journey
35:16 You can do marketing channel
40:26 SMS marketing
46:05 Some ways you can do play around with profit

More about Chloë...
Chloë Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts.

Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world.

Chloë Thomas has been in eCommerce since 2003, and there’s barely a part of the eCommerce landscape she’s not got involved with. One thing she’s always done is solve eCommerce Marketing Problems.
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Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business.

Who is the Beard Guy?
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.

When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts.

Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear.

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