Destination Copenhagen: Building a tourist offer that residents love – Expert panel

What can cities like Liverpool learn from Copenhagen on meaningfully integrating resident input during the creation and delivery of a city’s tourist offer?

Our expert panel responds to the previous presentation by Signe Jungersted on her experiences of building a tourist strategy that residents love almost as much as the visitors – featuring Joanne Anderson, Mayor of Liverpool; Claire McColgan MBE, Director of Culture Liverpool, and Dr Hazel Andrews, Reader in Tourism, Culture & Society at Liverpool John Moores University.