The Hidden Dangers of Media Buying: Are You at Risk?

Ever wondered if your media buyer truly understands the unique demands of your industry? In this eye-opening episode, we uncover a disturbing practice that's putting businesses at serious risk. Imagine a media buyer using your patient list to create lookalike audiences on Facebook—unaware that this violates HIPAA. It's a critical mistake that could cost you big time, all because of a lack of industry knowledge. Join us as we explore the risks, the responsibilities, and what you need to know to protect your practice from costly errors. Don't let ignorance put you in the crosshairs—tune in and safeguard your success. 🎯

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