What is Apple's NEW AI??

Apple on Monday revealed its long-simmering AI strategy in a keynote at its annual Worldwide Developers Conference. Starting this fall, it’s adding a little bit of AI — which it is calling “Apple Intelligence” — to many of its core apps and devices. It also announced upcoming changes to iOS and its other big software, including for AirPods and the Vision Pro.

In the past, Apple has used this event to unveil ambitious products like its $3,499 Vision Pro headset. This year, the spotlight was firmly fixed on its software — the kind that power iPhones, iPads and Mac computers — and the new AI tools being woven into it. In addition to its own AI updates, Apple announced a deal with OpenAI to include some of the ChatGPT maker’s features.

“Apple Intelligence is the personal intelligence system that puts powerful generative models right at the core of your iPhone, iPad and Mac,” said Apple senior vice president Craig Federighi in a prerecorded video at the event. “It draws on your personal context to give you intelligence that’s most helpful and relevant for you.”

[Pecktackular-]

Thats true. However, the main difference between real life assistants and virtual assistants is that one is much more likely to *sell* your information.

[Maoilios]

Let's be honest, if it was a George RR Martin novel, you'd only be reading prequels you didn't ask for

[caboosenomrson]

A human assistant is sworn to secrecy (at least for a time) through their contract and an “AI” assistant really isn’t. An “AI” assistant also can’t be punished for violating your privacy agreement.

[andrewwebb]

Why do we even need virtual assistants in the first place? I can see some folks finding it handy, but they would be far from the grand majority. This just seems unnecessary and likely to open people up to data vulnerabilities.

[hiitsme]

Love how you add humor to your videos to make it more interesting for viewers ❤❤❤

[duckinghamdallas]

❎ Aritifical Intelligence
✅ Apple Intelligence

[GabeMoser-spwk]

Love how you summarized this. Great video

[MrAwsum]

remember when apple users' deleted photos magically came back on their iphones? As if I'd trust them.

[fuzzheadwriter]

I’m so glad I keep getting along without using AI

[yuvalne]

time for Siri to start recommending we add glue to pizza!

[reillyg]

I’m glad I have no storage on my phone and haven’t been able to update lol

[prscorpio]

Is that... a shaving brush tool?? Did someone need to expense an item??? NICE!

[Theoneandonlyzink]

I was doubtful but this seems like it might actually turn out well!

[FcTomas]

Apple intelligence just sounds like they couldn't have legally called it artificial intelligence

[joaoruxa]

there's no such a thing as a private cloud computer

[jordanmcgrory]

How is Apple reading your messages a feature, and not a horrible nightmare?

[Bowers]

But it is only for the best of the phones tho unfortunately

[mangafan]

Not to sound like a boomer, but it’s my phone. I can read and think about my messages on my own.

[GSBarlev]

It's so depressing how Apple fell from #1 to #3 most valuable company behind Jensen's Jacket Emporium and Microsol by not embracing the AI hype train, and then they shot back up to #1 _immediately_ after saying those two magic letters.

[SilverFoxR]

And all it took was Sam Altman scamming Microsoft after they saved his job.

I'm sure that won't come back to bite him.