How to Shoot a Commercial | 7 Easy Techniques on a Budget

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We are back in action with cinematographer Justin Jones, who will show us the basics of shooting products. To make this as indie as possible, we use a DSLR and only three lights to make the best image that we can. During the shoot, Justin and Ted give their best advice for product cinematography and dealing with brands and clients.

Timestamps:
0:00 - Intro
1:23 - Find Location
3:01 - Camera Placement/Settings
4:21 - Main Light
6:18 - Backlight
7:31 - Color Contrast
9:25 - Visual Interest/Haze
11:30 - Do Your Research
12:51 - Camera Angles
13:23 - Demo Commercial
14:02 - Outro

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#Cinematography #Lighting #Products

[AronBagel]

Ironically, I'm shooting 4 ads for a headphone company this month, one of which is gonna be a product ad just like this. Perfect timing guys!

[ScriptedEntertainment]

Yes, perfect! Even though the channel has changed, you still haven’t lost your magic!

[bysaharrana]

Yalll low budget does not mean "how to do it for free." Sometimes you need to make an investment for the final result, especially when working with clients. Most of the items mentioned can be replicated using household items, like using your phone to film or black fabric instead of a black wall - It's about being resourceful. Thank you Indy Mogul!! Helpful video as always

[Aryellish]

Not at all on a budget, but still very valuable content. Thanks to the photographer for all the tips ✌️

[HamoLive]

How to film a commercial with zero budget... "pulls out huge light"

[Creati_Xx]

Despite a lot of people whining about the "budget theme" & stuff, i think they really demonstrate a great example of the shooting concept they're doing and trying to explain. Some stuff might not be that "budget" but it's just a concept, be creative and try to find a way to replicate what they do! Thats what its all about in the end right?

[curtisjudd]

Love the practical details. Keep it up!

[jcinewilliams]

Other than, the consciousness of dust presence, this was Super inspiring! Loved every moment of coming to know the techniques and demonstrations outlined. Thank you for this tutorial!♡♡♡♡♡

[JoachimPersonalAccount]

This Video:
"Shoot products without budget"

Me:
"Why dafuq r u using pro lights, C-Stands and a smoke machine?!"

[BasicFilmmaker]

Super helpful and informative! Thanks Ted and Justin! Will incorporate some of these into my videos. 👍

[johnboze]

Thank You for picking up the Indy Mogul ball and running with it. You've been great.

[RSpudieD]

Very cool! I like hearing someone professional talk through their process and explaining even the basic things.

[Cheesefund]

These are the headphones I use on my shiddy podcast setup! Dead-ass I love them.

[Gunbardo]

The amount of success u can get with this kind of You could potentially upsell this to high end clients who'd pay LOTS, this is so awesome. I can't believe this was done for fun when there are actual professionals who struggle with it as their day job. Just, amazing.

[WarpedYT]

I love this idea! he is just inaccurate about the shutter speed vs the frame rate, 1/60th of a sec (natural motion blur) is 180 deg at 30fps and 360deg at 60fps, 180deg shutter at 60 Fps is 1/120th of a sec, half the motion blur of 1/60th additionally, at 240fps at 360deg shutter the shutter speed is 1/240th of a sec, truth is last thing you want when shooting slow motion at any frame rate is motion blur, that's real-time stuff.

[awenosirudeen]

Amazing content zero budget commercial mind-blowing and Justin Jones is one of the best DP in the game kudos to you both Mogul and jones

[krane]

Thank you Justin, and you too Ted. That was most likely the most valuable and informative tutorial I have seen on youtube. It is most definitely film school quality. I hope your viewers realize how lucky they are to be getting this type of content for free.

[noahgoodman-claire]

Used these exact techniques to shoot some promotional stuff last week! Great stuff. Keep it up guys.

[balajiLILG]

Absolutely loving this video please please please do more like this, product photography and fashion photography

[SunDevilThor]

This was awesome. I'm gonna have to use these techniques with products around the house to play with my new *used* Sony A7.