How Fractional CMO Can Benefit Your Startup | Chief Marketing Officer

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How Fractional CMO Can Benefit Your Startup | Chief Marketing Officer

In this video, I will discuss the concept of a Fractional CMO (Chief Marketing Officer), their role in a company, and how they can benefit both established and startup businesses.

You will learn about the specific services they offer, the advantages of working with them, and how they can help take your marketing strategy to the next level.

So, if you're a startup owner who looks for ways to grow business more effectively, this video is just for you!

🤝 Let’s stay in touch:

More About The Arch Collective:

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Who's Amanda?

Her career started in Sales at OraMetrix, an orthodontic technology start-up company, where she had her first taste of the start-up life.

When deciding to leave her Marketing Leadership role at a Fortune 1000 company in the real estate data and analytics industry, she focused on Chief Marketing Officer (CMO) roles with a San Francisco-based start-ups.

At one point, when in final rounds with four different companies, all post-Series A Funded, B2B, Tech Firms, all with very similar challenges and needs and she had an idea: Wouldn’t it be more efficient for the companies and enjoyable for me, if I could work for ALL of the companies at the same time?

With this in mind, Amanda started Arch Collective in November 2019 so that start-up founders could make one marketing hire and get a Fractional CMO, plus access to The Collective, an experienced network of freelance marketers and creatives.

Arch Collective handles all marketing strategy and execution for Post Series-A funded, B2B, tech startups so they can go from achieving product-market fit to acquiring more clients, securing Series B funding or possibly an acquisition.

#AmandaRabideau #Startup #Marketing
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