Rudimental - Not Giving In (ft. John Newman & Alex Clare) [Official Video]

The official music video for Rudimental - Not Giving In ft. @Johnnewmanmusic & @alexclare

Taken from their debut studio album 'Home' released in 2013, which featured the hit singles 'Spoons', 'Feel The Love', 'Not Giving In', 'Waiting All Night', 'Right Here', 'Free', 'Powerless' & 'Give You Up'.

Subscribe to the Rudimental channel for all the best and latest official music videos, behind the scenes and live performances.

See more official videos from Rudimental here:

Follow Rudimental:

VIDEO CREDITS:
Production
Writer & Director: Josh Cole
Producer: Tim Francis for OB Management
Executive Producer: Otis Bell
Commissioner: Dan Curwin
Director of Photography: Luke Jacobs
Artistic Director & Manila Producer: Ereson Catipon A.K.A. B-Boy Mouse
Associate Producer: Ben Keene
Manila Production: Oshmar Merced
Choreographer: Arthur Añas

Post-Production
Editor: David Stevens for The Assembly Rooms
Telecine: Matt Turner for Absolute
Sound Mix: Nick Davies

Cast
Younger Brother: Allen Añas
Older Brother: Tugo Cunanan
Dance Teacher: Ereson Catipon
Lead Gangster: Arsell Dela Cruz
Gangster: Arjay Quiambao
Gangster: Oshmar Merced
Gangster: Jualen Carpio
Mother: Janet Tan
Father: Reynold Pecaña
Breakism Crew: Arthur Añas, Raymon Oscuro, Juztyn Michael Anonuevo, Mark Daryl & Charles Smith Vergara.
Rival B-Boys: Haslah, Eric, Nofree, Snap, Marco, Lunar, Bea, Dirty, TC, Luloy, Tristan, Nicque, Ayee & Yani

Special thanks to Leonard Español and Vangie from Barangay 165 and Christina Paragsa Saransaman

About Rudimental:
Rudimental are a London-based electronic outfit consisting of Piers Aggett, Amir Amor, Kesi Dryden and Leon "Locksmith" Rolle, renowned for their energetic live shows and high profile collaborations.

Their catalogue boasts the Mercury Prize nominated and Brit Award winning debut album “Home", as well as albums "We The Generation", "Toast to Our Differences" and 2021's "Ground Control".

These have spawned hits such as “Feel The Love”, “Not Giving In”, "Waiting All Night", “Bloodstream”, "Never Let You Go", "Lay It All On Me", "Sun Comes Up", "These Days" and "Let Me Live" which has seen them collaborate with a wide range of artists including; Ed Sheeran, James Arthur, Jess Glynne, Macklemore, Anne-Marie, Tom Walker, Rita Ora, John Newman, Foy Vance, Ella Eyre and many others.

#Rudimental #JohnNewman #AlexClare #NotGivingIn #Home

[thegrape]

9 years and the song still nakkivene 😢❤️

[crizpeegolden]

I hope my country will rise up from poverty😢
-Philippines

[yearoldepicgamersoldier]

Even after 8 years nakkivene is still going strong

[freelancetimeph]

I just watched a video that touched my heart. The setting was from the Philippines where many children who are poor having a hard time finding their paths in life because not all are fortunate in life and thought doing wrong for easy money and violence will help them. This is an eye opener to all that we need to choose the right path because even if it’s a hard journey you’ll prevail and achieve something good or great in life. Endurance and patience is the key. Loving this music and video so much.

[josephlim]

I used to remember back there in manila, failed school, always wild always drank too much ended in a fights, going home bloody nose and bruises, that's how you get respect, I almost died before. I finally realized to stop. And now in the US as a nurse. God is good, change is good. Kids stay away from drugs.

[SF_Native]

10 years later, and this video still hits me in a place where no other video has. Perhaps it's because of my Filipino descent, but I relate to the story of the path you choose is your fate. I was the kid who chose the wrong path, but luckily, I ended up on the right path. Not all of us were as lucky. Til today, this is my favorite video, despite era or genre. Just beautiful and powerful at the same time. I almost shed a tear every time. Thank you for making this.

[veliviulu]

When he said nakkivene, I felt that😪😣

[SFISOVIP]

Dear stranger who ever reading this comments may your mother live over 100 years

[rickmortyson]

You can't imagine what this song mean to me. I grew up in an abusive house hold. For everyone still struggling out there.... STAY STRONG MY BROTHER AND SISTERS!

[NuttyLlamasftw]

This was the golden age of Rudimental. they kept releasing banger after banger

[Axstrals]

I remember watching this back when I was a child I used to think this was scary but now it’s just a piece of art

[frog]

after 9 years, nakkivene is still here😫🇫🇮✨

[Prime_YT]

No words, just tears. I love this song

[melvinlaquindanum]

Tears. ---This was shot I believe in depress areas in Manila. A story like this is perhaps inspired from real events as there are a lot child runners here peddling drugs in the street of Manila. Once someone got engage in the trade, it is like putting one feet burried on the ground as we call it, as death is lurking always to those who choose such. I got inspired with this MTV, as I take care of children not of my own too. Not all are as depress as that but children can be vulnerable still in our area. There is one family I know among my kids who had similar situation with their parents. True, life is really hard for them. Children are filled with frustration and hatred because of their parents addiction. In my case, I have a hard time reaching to the children trying to impart knowledge and wisdom to them as they are attracted with escaping the sadness and just having money because they think that it is the things that could make them happy. I work to be their second father/teacher and guide. They gave up and went on their way leaving their frends here. Now, with so much little guidance elsewhere. This video inspired though to never give up on them, I would never stop hoping they will change eventually.

[lemukaasuttelija]

Wherever i face trouble or obstacles irl, i think to myself: this time im gonna be stronger and nakkivene.

[tinksupinksu]

This time i'm gonna be stronger i'm nakkivene

[DemmieG]

I discovered this song at one of the darkest points in my life. It literally saved me, and it continues to to this day. Each time I'm stronger and not giving in💪🏽

[Ailihgh]

Been 11 years and nakkivene still going hard🔥

[plantdaddy]

For all the non-Finns: When they sing “not giving in” it sounds exactly like the Finnish words “nakki vene” which directly translates to “sausage/wiener boat”.... this turned into a huge meme in finland.... and when Rudimental performed it in Finland the crowd threw sausages with little sails attached! Im from the uk and this is why i love the finnish people!😂🇫🇮❤️

[Mustamaggara]

Just had to listen to this song. It's been two years since I lost my best friend in a sailing accident. What madness it was, building a boat out of sausages ;__;