MASSIVE DC COMICS Digital Sales Push! Now We Know They Won't Be Licensing Out Comics Publishing!

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DC Comics made a major announcement about their total commitment to digital comics publishing. Their new digital app "DC Universe Infinite Ultra" allows fans to get comics a month after they are first in print rather than waiting six months as per the usual deal. This has upset comic book stores that now have to almost directly compete with DC with their digital versions of comic books.

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DC Universe Infinite Ultra Will Now Have Comics 30 Days After Print

MASSIVE DC COMICS Digital Sales Push! Now We Know They Won't Be Licensing Out Comics Publishing!

Five minutes before noon, ET, Bleeding Cool ran the news about the new DC Universe Infinite Ultra subscription level which allows readers to pay a premium to get all of DC Comics print-released titles included in the DC Universe Infinite app a month after print rather than six months. Ten minutes later, DC Comics hurriedly confirmed the news ahead of their originally planned announcement and sent letters to comic shop owners, those likely to be most affected by the news, as DC Comics becomes far more of a direct competitor with comic shops than previously.

In the letter, DC Comics states that all the comic books published between this Wednesday and the end of the year, will be made returnable. That is a massive financial impact to DC, and one that they have been clearly planning for some time. Here is the letter in full.

Earlier today we announced the launch of an additional subscription membership  tier  for DC UNIVERSE INFINITE called Ultra. It's an annual membership that provides subscribers with benefits  including digital access to comics released one month after physical on-sale date. Physical comics remain the backbone of our industry and we are excited to see digital continue to drive readership  to  benefit our entire ecosystem.
During the initial launch of this additional subscription, DC will make all periodicals with in-store dates between 10/11/22 and 12/31/22—except those with an associated 1:50 ratio  variant cover  or higher—returnable within 60 days of their initial on sale date. Please contact the DC  sales and marketing  team with any questions.
Frequently Asked Questions
Q: Why did you shift the release window on DC UNIVERSE INFINITE from six months to one month?
A: The one-month release window on DC UNIVERSE INFINITE is for a premium level of service, DC UNIVERSE INFINITE Ultra. The standard DC UNIVERSE INFINITE release window is 6 months after print release. In addition to fans building their print collections, the vast majority of print comics are sold within the first 30 days of release. DC UNIVERSE INFINITE Ultra is intended for the DC Fan who seeks to have faster access to comics that they already love and to discover new ones.
Q: Will all comics be released 30 days after print release or will there be exceptions?
A: Nearly all comics will be available to DC UNIVERSE INFINITE Ultra subscribers approximately 30 days after release. However, as has previously been the case, there will be limited exceptions for titles that are tied to releases of movies, television shows or video games which are occasionally posted day-and-date with print release, or released with an early digital exclusive window (such as Young Justice: Targets). Additionally, DC's All-Ages comics and Middle Grade original graphic novels are not available on DC UNIVERSE INFINITE.
Q: Which comics are returnable?
A: All DC periodicals with on-sale dates between 10/11/22 and 12/31/22 will be returnable within 60 days, except periodicals with an associated 1:50 or higher ratio variant cover.
Q: Will comics shops be able to order the DC UNIVERSE INFINITE exclusive SC edition of DEATH OF SUPERMAN 30th Anniversary with the variant cover?
A: No. That edition is only available for DC UNIVERSE INFINITE Ultra subscribers.
It may not actually help any retailers who feel the DC Universe Infinite Ultra update will harm their business, but at least they won't be on the hook for any overordered comics, now that DC Universe Infinite is a much greater competitor than before. Funny how the variant cover that shops won't be getting features Doomsday. I get the feeling that many of them will see this moment as their own personal doomsday…
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Adam good info to know! Watching stream now, I know people that like digital comics.

mwheeler
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This is like watching the Titanic sink and knowing that lifeboats have holes in the bottom.

zarach
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I do digital now because as a serious collector if you do physical floppies after a while space becomes a problem. To buy individual floppies in plastic baggies with cardboard backs in the bags and then put those individual floppies in large cardboard pullout boxes with dividers for the different titles you collect--it just takes up a lot of space. Not everyone has a huge basement to store many of those pullout boxes in.

bluestripetiger
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Love the video and your content! New subscriber!

atomichound
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If they weren’t selling in physical form, what makes them think they’ll sell digitally? They need to make better stories to get people to buy.

ForceMaximus
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As long as they are still printing physical copies i dont care. I tried digital comics for a few issues and i couldnt stand it. I still preffer the texture and smell of the ink in old newstand comics.

kilemiller
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You might push digital, but the lack of collectability makes it not as popular as a hard copy. Unless there is some way to make a comic like a NFT?

legkick
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I've always wondered if their comic book DTC platform will end up (eventually) being rolled into HBO Max (or the new moniker such as WB+).

Disney, for example, is seeking to build out Disney+ as a platform for all Disney product, not just streaming video.

With cross-promotion / advertisement within the video app ... there may be a way to promote the comic book stories / characters to non comic book fans ... in turn could further build an audience for all DC product.

gmoney
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I would prefer the physical copy, and i may start buying again, but only if they drop all the woke crap
And if they employ decent comic book writers and artists that are not in it to express their own political BS

RicStorm
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None except Batman even sells anyway. Comic stores not ordering or selling enough comics to make profitable. They can just have people that want to read digital subscribers. Then Release trades for the people that want a printed product.

allenwhiteside
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Adam, in my opinion, monthly periodicals are the way to go, not digital or graphic novels and I will tell you my reasons why:
Digital takes the fun out of collecting. Collecting loses its purpose if comics are digital. The comics won't appreciate in value and you wouldn't be able to sell it if it were a valuable issue. Also, let's say that you set up a digital subscription to a monthly title and after you've sunk hundreds of dollars on your digital collection the company no longer decides to support the app or something happens to the cloud server and you lose your hundreds of dollars lost. With a physical copy its harder to lose. As for the idea of producing just graphic novels, is that a sustainable business model? Graphic novels cost anywhere between $19.99 to $100 depending. Most people would rather pay $3.99 a month instead of $19.99 a month. It wouldn't be affordable to have a monthly graphic novel subscription. If the argument is "you can get the whole story in one book" then why not just restructure how the stories in monthly periodicals are done? For example, relaunch Batman and make the stories "episodic" and self in one. Every once in a while have a two or three parter. It would make for tight, efficient stories and would be more accessible for new readers. IDK, just a thought. Maybe DC could make more profit offering both monthly periodical comics and digital versions. I don't think paper comics should go away.

AverageJoe