GIULIO RICORDI & ENRICO CARUSO. How Italian opera became global | #innovators

A presentation by Luca Cottini, PhD
* How the greatest Italian #tenor and the most renowned Italian #publisher of musical scores made Italian #opera known throughout the world.
* Did Caruso invent the #record industry or the record industry invent #Caruso?
* Gramophones and the global spreading of Italian opera
* How Giulio Ricordi, patron of Verdi and Puccini, became Italy’s leading musical publisher.
* The Ricordi designers, chromolithography and the birth of Italian #advertising

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