1960 Imperial LeBaron & Crown Promotional Film Commercial - Chrysler Corporation

This film has been restored partially. This films been cut of and spliced up over the years. Probably the only copy that exists. What has been pieced together are two films. About 5 minutes of film is probably lost forever.

[richardpalleschi]

My grandfather had one. It was like riding in your living room on the couch. Super smooth !!

[rickloera]

This Imperial is one beautiful car. The panelesant lighting is a sight to behold. As a child my parents owned a 1962 Chrysler Newport which had the famous Astradome dash. Even for my young age I recognized how different and unique the lighting was in Chrysler cars vs the competition. On a note. The Imperial shown driving around was a pre production car not meant for sale. If you look closely you will notice that the drivers slide is a 4 door sedan, and the passenger side is a 4 door hardtop. This process was utilized because the factory could save on design cost. One car to do two different things. If you compare a 1960 Imperial to a 1970 Imperial you can see the dramatic change in quality. Just the use of cheap plastics in the 70 model makes the 60 model Imperial look like a hand crafted masterpiece.

[VictorySpeedway]

If I could choose any Chrysler product to put in my garage, this would be the one. Bold, elegant, well built, beautiful.

[Lumotaku]

I saw one of these when I was a teen and I had never seen gauges that big before of the square steering wheel. Blew me away and made me want to learn about old cars.

[T-]

The 1960 model was the prettiest of Virgil Exner’s 1957-1963 Forward Look Imperials.

[VictorySpeedway]

The most beautiful of the 1960's Chrysler products. Thanks for your efforts in restoring this great little film!

[DRayL_]

Yeah, ...that lighted dash, for 1960, was quite amazing!

[hankaustin]

WOW!!! Love the black and the midnight blue ones... American elegance at it's best!! No WONDER Jackie Kennedy used one for her personal limousine during her years at the White House, they're incredible chic and classy, just like her!

[kirbywaite]

I recall the print ads for these. If you were a " professional" they offered to bring a new Imperial directly to your home and leave it with you to test drive at your leisure! Imagine that today.

[kevinowen]

I think the square shape steering wheel is fantastic design.

[thoughtfinder]

All Imperial's made 1968 and older are beautiful unique and wonderfully made.

[badkittynomilktonight]

"We have the Imperial and we're in last place? Step on it !" Mad Mad Mad World

[brober]

Jackie Kennedy's favorite automobile.

[robertguttman]

Although the Imperial, Lincoln and Cadillac were all large, heavy cars, somehow the Imperial looked the least massive and most graceful of the three. Of course that wasn't saying much considering all three weighed about 5, 000 pounds. My grandparents owned a 1960 Imperial and I remember it as a huge and massive car. The Imperial was a car I always associated with elderly people. I remember that my grandmother, who weighed about 90 pounds soaking wet, could barely see over the dashboard (my Grandfather never drove, I don't think he ever learned how). A couple of things I especially remember about that car were the push-button transmission and the weird square steering wheel. Apparently Chrysler expected those features to become popular, but they never did. Surprisingly, the only other cars I ever saw with push-button transmissions were Renaults.

[jamesmontan]

Always thought the 1960 front to be so much more attractive than the 61-63's. A 1960 front clip on a finless 1963 would have been attractive and modern for the early 60's

[TheGbeecher]

Imperials were beautiful cars ❤...sad to see them disappear in '75...back in 1960, the Imperial would have been my favorite...😊

[RRaquello]

I owned and drove a 61 Imperial LeBaron for about 10 years. Pretty much the same car, only with a new grille design. That design was an dramatic improvement. The 60 is a nice looking car except for the front, which is butt ugly. The new system of panel lighting they talk about at 1:50 (Panelescent?) really was something. It really was beautiful. Kind of a cool blue glow. It was worth driving at night just to see it. You felt like you were in a rocket ship.

[andyoldschool]

What a beautiful car! I´m really impressed by the cool transmission buttons, I have never seen such thin before!

[kirbywaite]

The quality of the appointments in these cars is staggering. I do have to wonder why the LeBaron had its color selection reduced to 12 while the lesser models had 15.

[KoldingDenmark]

Quite a car, just wish they would have been a little more generous with the taillights.