Customer Data Platform: 5 things you MUST know before you start

Have you ever felt overwhelmed with data when needing to make a decision? In theory, it was supposed to help you, but in practice, it made the task way more difficult because there was way too much? You probably stared at the data for so long that it looked like ants walking through your screen, or even like the Matrix code?
According to Forrester research, 61% of specialists experience what you experienced.

In this episode, I’m going to tell you more about the 5 most important things you just need to know about a Customer Data Platform before starting to work on a daily basis with it.

00:00 Intro
00:58 What is Customer Data Platform?
02:21 Features the system should have
03:49 CDP, CRM and DMP
08:08 What data is stored?
10:45 Data structure in CDP
13:08 Cookieless and GDPR
18:00 Outro

#MarTech #CustomerDataPlatform #CustomerRelationshipManagement

[martechwelldone]

Was there anything that surprised you when you were starting the marketing journey yourself? Would you like to share it?