Sony W710 & W730

The W710 and W730 are great options for those looking for a new point and shoot. The major differences are:

W730 has 8x optical zoom, the W710 has 5x
The W730 and W710 have slightly different color offerings.
The W710 retails at around $100 and the W730 comes in at around $140.

Both great cameras, easy to use and intuitive, perfect to document your life!