Micro-Moments: The New Battleground for Brands

We don’t go online anymore – we live online. And that means customers might be trying to engage with your brand at any moment, expecting an immediate answer. These moments happen all the time and all along the consumer decision journey. And they’re becoming the new battleground for brands – where hearts, minds and dollars are won.

[vegasgreg]

This was a great eye opener. Looking back, I can say I recognize a lot of those moments, but never put them into the marketing aspect 100%.  This provided great clarity in that matter.  Thanks!

[elodiemariette]

Always put yourself focus/aware of any moment of your customers and be ready with the right content and service they need at the right time. Thanks for the invitation ! And special thanks to +Matt Lawson and Marcos Yco

[cartermcbride]

Many new business opportunities fail quickly by not doing what I articulate as "The Heavy Lifting". One must have and understand customer focused business model and focused customer targeted purchasing behavior. Without either or both future success will be questionable. Thank you for the invite. Excellent perspectives and presentation!

[richardschechter]

This is human behavior and technology coming together in a way that takes need satisfaction to a whole new level.  Great presentation!

[moedabbagh]

This was really informative and also eye-opening in terms of how "micro" these moments can be and, therefore, how quick marketers need to be able to respond to them. Thanks!

[Street-punk-productions]

Good introduction and some definite things to think about for local businesses.

[romanbruni]

thanks for the talk.  I've been kind of make intuitions about all that with a pleasing smile as realized that is happening.  the mentioned innovators were also great...
story development in marketing is the next skill to have...

[surgeochannel]

So is that what we're dealing with when patients shop for surgery online? How many micro moments in the online search for a surgery package? When do they happen: time of day, day of week? Is this like Erica's search for a mortgage?

[robertgurney]

What about5 second ads. 5 second photo ?

[willd]

Did you write up anything about your ethnographic research? It would be so useful to see exactly what the users were saying.