Gamification: The Motivating Spark | Joe Houde | TEDxHickory

Gamification has become popular tactic across many domains: marketing, operations, education. In these fields, tools like scores and leader boards are used to motivate behaviors. The challenge with this is that these tools, which are the heart of gamification, are only a portion of what sparks our motivation in games. Score is only one of three motivators, the other two being social and story. My talk will emphasize that all three factors are important in the motivation of behavior. I introduce the three factors, how they motivate us and how they can be used in steering behavior.

Joe Houde is an expert on human learning. He helps organizations create environments where their people can learn more effectively through experience. Over the past 20 years, eh has developed and taught action learning, computer simulations, game-based learning and Analogically Situated Experiences for companies in 12 different countries. His clients include companies in the telecommunications, pharmaceuticals, professional services, consulting, logistics and medical fields.

[JeffreyFate]

That reference still hurts a little 😔
Thanks for the 3 things to remember - good use of human psychology!

[EliasLeo]

the audio is quite annoying, nice talk though

[maneeshdhooper]

I felt that the first few minutes were wasted in just proving that the speaker already knew gamification before the term was framed

[feresqui]

This guy is not a gamer so it is not so compelling, I don’t buy him