How to Design a Logo - Full Identity Design Course

Course resource files:

This is a 3 hour course that I previously charged $$ for. I'm making it 100% free today. You will learn how to tackle both logo design and full visual identity design projects from scratch in this course.

I apologize for the audio -- Near the beginning the audio goes quiet for a bit, and it's not as crisp in certain parts.

Enjoy.

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[shanoysewelle]

Intro 00:00
Visual identity 1:15
- Brand 1:30
- Logo design 2:07
Use of colour in relation to visual identity 2:35
- Colour psychology: Colour & their percieved meanings 2:50
Typography 4:47
- Font 5:06
- Typeface 5:16
- Kerning 5:28
- Letterspacing/ tracking 5:33
- Leading 5:45
Considerations when selecting a typeface for use within a VI 5:50
- Serif and Sans serif 5:57
Coporate/Brand Identity guideline 6:46 (repeat 8:06)

- Various forms of logos 9:26????

[Thepokedek]

It means a lot for university students like me, thank you 🦔
We basically had 9 weeks and on the 10th we had to present a portfolio with projects but we covered only the basics in class nothing in depth like this and surprise surprise one of the things we have to do is a logo. Which we didnt cover in class.

Btw Greetings from Bulgaria.

[gabrielbrocklesby]

Just wanted to say, after discovering your channel around 6 weeks ago, I really love your content. Always super chilled but extremely useful. Thanks man 👍🏼

[sanghvian]

This video hangs in perfect balance of interesting and informative. This is what learning should be like nowadays. Great job Sir !

[kespert]

make more such best thing is that you showed us everything practically and not like other youtubers who just guide through theory part. Thanks!!

[iVuDang]

My key takeaway:
- Make the logo relevant and unique to the business.
- The small details represent/symbolize something about the business.

[sandrasander]

Thank you so much for the video, by far the best one I have found on this topic. This 3hour video is now why I will get my university homework done! :D

[greatindianbuilder]

This is one of the best tutorial videos I have ever watched. If you add timestamp, it will become even better. ❤️❤️👍👍

[sadesign]

Honestly that was one of the most understandable, intuitive tutorial videos I have ever seen. Many thanks!

[alfahadi]

There is nothing, Sir, too little for so little a creature as man. It is by studying little things that we attain the great art of having as little misery and as much happiness as possible.
Best for always LOVE you SIR, You makes my day today
From PAKISTAN

[kim_]

Thank you, made it easy to understand and walked me through something my teacher struggles to show me. I appreciate it.
- Community College Student

[harshadaaupare]

Hi really love the video from basics to the finishing.I know how much efforts you must have taken to generate this Thank you so much.

[viswanathanshanmugam]

you are the first, who reveals the entire Logo Design process. Nice. we expert lot of this kind of tutorial from you. thanks a lot brother

[stevendomingo]

This is a greatest tutorial I have ever viewed and it is free. Thank you very much.

[jasonhenderson]

You guy made the best Graphic Design tutorial video I have ever seen, thank you!!

[dominicgabriel]

Thanks so much Gary, this was a really fulfilling 2hrs. Although I got to stumble on this 3years after it was made, it still carries every modern concept. Hope we'll be seeing more from you soon.

[thearaav]

Wow, that is Amazing! In just 3 hours you can complete the visual design.

[choosebobby]

Thank You for your time and presentation. . . I am mortgage lender by trade working on my personal brand identity. I am very grateful to see this!

[Danart]

Thanks for the tutorial :)
Though it pains me that you don't use align tool to align your objects with equal amount of spacing. That you use ctrl C, ctrl F instead of just using alt and dragging the object you want to repeat. In addition to this you repeat elements by copying and dragging each element instead of doing that one time and then using ctrl d to repeat them, this way you get equal spacing between objects and its more efficient.

Fonts on a business card should not be less than 7 pt, bolder fonts can be 6 but light fonts is a complete NO NO below 7 pt. It may look good on screen, but it wont work well on print.

[swiftglobalconnections]

Good people still exist! Thank you 🤞🏽💛