The RISC - 1 - Looming on the Horizon - Hyde Park

Looming on the Horizon – Hyde Park /Tottenham Court Road

Coming out from Bond Street Station, one is encouraged to stroll across the park an ascend this platform, located at a point between ecstasy and admiration that produces the feeling of serenity. Upon entering the viewing room and turning away from the stair, one is confronted by the view of a shifting cloud hanging upon the horizon.

The Retail Infrastructure Super-Corridor (RISC)

Consumption shapes the city.
Transport infrastructures have become giant travelators connecting a series of retail opportunities.
Retail is undergoing an epochal shift as it migrates online. From commodities, through goods, services, experiences and now 'being', Behaviour has replaced physical objects at the heart of consumption.
The city plays a central role; the production of desire. Physical retail ceases to be about exchange and becomes a series of emotional biases, atmospheres and connections, a staging ground for the emotional acrobatics requisite to define ritual and identity.
It becomes possible to spatialise the production of desire through mapping the seven archetypal plot forms used in behavioural manipulation as a series of emotional transitions.
These emotional matrices unfold across the city and as the traffic of everyday existence is routed through them, the space is layered with narratives.
These narratives take the form of virtual landscapes that suggest routes and modes of action.At key points of transition, these landscapes become physical platforms, meshing the virtual and the real, and altering the fabric of the city.