Shifting the Fashion Narrative: Rethinking aspiration in a world of overconsumption

In less than a decade, Black Friday has become a global event, incentivizing overconsumption and impacting the environment. But we also see a growing movement to boycott Black Friday, with numerous brands refusing to participate in the discounts. The main question is, ‘How can consumer passion for a good fashion deal be harnessed for a sustainable future?’ This event highlighted that consumption change is where the most significant need and opportunity for sustainability lies. It showcases speakers from the forces that influence consumption and shape aspirations, underscoring areas for hope and defining where we should focus our efforts.

Speakers:
• Moderator: Rachel Arthur, Advocacy Lead Sustainable Fashion, UNEP
• Garrette Clark, Sustainable Lifestyles and Education Programme Officer, UNEP
• Lucy Shea, CEO, Futerra
• Jalal Moghraby, Instructor at the School of Architecture and Design, Lebanese American University
• Luz Lancheros, Portal Nueva Mujer- Metro World News, Fashion Editor Latin America
• Alec Leach, author of ‘The World Is on Fire, But We’re Still Buying Shoes’
• Elisa Tonda, Chief Resources and Markets Branch, UNEP