How to start a sticker business | EVERYTHING you need + step-by-step process

From manufacturing, to DIYing, to selling online, in-person, wholesale, shipping, and more. Everything you need to know to start a sticker (and other art merch) business! This vid is packed with pros/cons, tips and resources I’ve accumulated from 3 years of running my small biz. Get ready to take notes!

M E N T I O N E D
Sticker Manufacture I used for those first 2 stickers: Sticker Mule

T O O L S & M A T E R I A L S*

🖨️Printer list
(This is from research. I have not tried any of these printers other than the first):

✨Desktop cutting machines:

🧾Sticker Paper:

📦Packaging:
Clear sleeves: I often switch brands to find the best deal, just search your size.
Decorative tissue: Bought at dollar store

🛠Other tools shown:

💻Art/Design software
Note: I got mine via Clip studio's website, but apparently they also have hard-copies on Amazon, which is the link above.
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M Y S O C I A L S

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Chapters
00:00 – In this video
00:54 – Step 1: The artwork (formatting)
02:48 – Step 2: Manufacturing
03:10 – Method 1: DIY
07:42 – Method 2: Outsourcing
10:33 – Inventory formula (how much product to stock)
14:34 – Step 3: Selling
15:35 – Ecommerce
18:09 – In-person Events
21:00 – Wholesale
23:53 – Important tip for beginners
25:16 – Step 4: Fulfillment (Shipping)
27:33 – Before you go
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*Some links are Amazon affiliate codes, if you purchase using the links provided I may receive a small commission, which helps support this channel, at no extra cost to you.
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Title: How to start a sticker business | EVERYTHING you need + step-by-step process
Text on thumbnail: Art Biz: SELLING STICKERS (and other merch)
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tags
zaccura, artist, art business, biz, how to start a sticker business, sell your art, art merchandise, small business, small biz tips, step by step, diy stickers, how to make stickers, how to sell stickers, sticker tutorial, how to make stickers to sell

[Zaccura]

If you have any questions, feel free to ask!

[bluegardevoir]

I've watched so many "how to start a sticker business" videos, this was the first one I found genuinely helpful. It tells me everything I want to know in a way that isn't overwhelming and I feel really positive about starting my business in the future. Thanks so much I really enjoyed it <3

[LiberRaider]

Im almost 40. Always drawn as a hobby. Now that i have a daughter, im looking to make side $. Even if i dont sell 1 single sticker, i want to be an example and overcome my fear of failure. Thank you for helping my little family and me!

[cinnamonsparrowdesigns]

When you said we should be proud of even one sale I smiled. I drew some coloring pages and put them on Etsy. Over the course of a few months I think I sold 2. I have been down b/c I put a lot of work into them but it's so saturated with *cough* AI art *cough* and it's hard competition. Anyway just knowing at least 2 people found joy in my art makes me happy and I should be proud of myself. I just tend to get down easily. I enjoy drawing and painting and I just need to keep at it. :)

[h.b]

Save yourself the headache and get an eco tank printer. The best investment I’ve ever made. The ink lasts forever and each of the four bottles you need to refill only cost about $18 each and again, last forever. And I also recommend finding a good vinyl sticker paper. I’ve tried so many different kinds of sticker paper, including online labels which are terrible.

[LGeeThomas]

“Because I like the pain” OMG that one got me and made me LOL for real… That was just so genuine and the delivery was perfect LOL

[SeiferA]

This is exactly the kind of video Ive been looking for. As an artist, making a sticker business seemed simple on paper, but I assumed there was a lot more to it than just "buy mass quantities of stickers of the art your drew and sell them all off." Im glad not only that this video confirmed my assumptions were correct, but also gave me the clarification and info I needed.

Thanks for making this!

[ridarizwan]

As a person who’s thinking of starting a small bizz this was by far the best video I’ve come across.

[zeexiii]

My sister and I were thinking of starting a small sticker business locally, and I was confused of where to start. Your video helped a lot. Very informative with great tips. Thank you very much.
Also your art is amazing.
Greetings from Iraq.

[afsanatasnim]

Your video is like.. You are my friend and giving real advice 🥺

[gyoza]

this is a really well done video! I'd like to add a point tho, the taxes part! before opening a business you should check the tax laws of your country, like for example in my country you can't do all this legally without first registering your business and paying some very high taxes upfront😢

[goodgirlwilliams]

I'm so glad you made this. I'm gonna be opening my easy shop soon selling stickers and prints. I'm glad you talked about not spreading yourself to thin because I was gonna do that at first. I was gonna sell stickers, Keychain, prints, buttons. But then I was like that's alot of out sourcing. So I'm gonna start with just prints and stickers
And with low quantity for all.

[mayeladelahuerta]

I'm pretty sure this has been the most motivational video I've come across, I appreciate how honest and respectful you are about the process and people's expectations, thank you.

[nerdygeekyart]

I'm saving this video as reference. It was incredibly well-made.

[vanimation]

Thank you a lot for this video! I had a small Etsy shop where people could commission writing from me. I made 4 sales and was over the moon with it haha! I do want to focus on art now however, so I think I will start with printable/downloadable content but I would love to move forward with stickers/memos/prints. Definitely keeping this video in my likes for when I get to that point :)

[amylawrence]

Thank you for actually giving us accurate and great info without withholding the important things. You will definitely do well.

[fyrebird]

Can I just say that your voice was incredibly calming for me. I've been doing so much research and overthinking that I've become stressed and wandered into analysis paralysis territory. It was lovely just taking a break, absorbing info and being all chill about it ❤

[reallyvivian]

The amount of detail you put into this video is incredible! Thank you ❤

[creepycupcake.]

What an excellent video! So thorough and detailed. I've been on the fence about starting a business, and I've been an artist for SOOOO long! Everyone says "you need to sell your work!" But what does that actually look like? Well, now I know! Wonderful! Your work is absolutely beautiful. Thank you so much for taking your precious time to help those of us out in the world who have no idea how to start their business!

[happylittletree]

This was very encouraging and helpful for who is thinking to starting out! Thank you for your insight. I actualy was needing this enlightenment as an artist, ... making the first step is a bit hard but i'll try... And one more thing, I loved your choices for the soundtrack! 😊