McCullough: This Stock Is My Only Long Added Since December

In this clip from The Call @ Hedgeye, Consumables analysts Howard Penney and Daniel Biolsi highlight the immense growth potential of Black Rifle Coffee Co. (BRCC) with Hedgeye CEO Keith McCullough.

“The story is just beginning,” notes Penney. “If they start opening up their ‘outposts’ as they call them, that’s just going to expand the brand awareness, wholesales sales, and coffee sales. Which is exactly what Starbucks did. They did it inversely, but the same compounding effect is going to happen to Black Rifle over time.”

“If you are interacting with people who’ve served [in the military] I think it makes a bit more of a difference than a barista who doesn’t wish you were there,” adds Biolsi.

“When I poo-poo the cool story stocks ideas, note that I’ve literally only added one since December and this is it. And it’s worked. Not marginally either, it’s up since December with the market down a lot,” states McCullough.

(This clip is a small taste of what our subscribers get each day on The Call @ Hedgeye. In a nutshell, The Call is our morning research call hosted by Hedgeye CEO Keith McCullough with our 40+ analyst research team. It helps small and large investors alike make better decisions via unique and investable stock/sector updates.)

[Koover]

Great idea, its not like they have attacked their core customers. I'm sure plenty of liberals will gladly start drinking a coffee with rifle in the name...

[garretsteward]

If you are so far outside of the market and so far outside of the political space that you don't understand the absolute hatred for Black rifle coffee from every person who considers himself a patriot or carries an American flag anywhere near them at any given time or a constitution in their pocket, then you are severely disconnected from the market. So much so that I have to unsubscribe, because your information is so far off it may actually be poisonous. Black rifle has offended its customer base they basically exist in the space as an abomination what you call "Patriots", and I'm assuming you aren't one, hate this company, they don't have a strong business model and who's going to be profiting off coffee in the near future? Whomever those slim Pickens go to it's not going to be Black rifle, which is what would be pointed at you if you came around these parts with that kind of investment advice or that kind of coffee.

[AmazianLinsation]

American Patriotic Brand. Boeing. Nothing more patriotic than Boeing in the 4th turning and yes im talking my book. Lol