Mattel WINS DISNEY Doll License From Hasbro! My Thoughts & Opinions!

This video is made for ADULT doll collectors and gift givers. Viewer discretion is advised.

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Thanks for watching! Please let me know what you think of the dolls in the comments!

[thapelosishi]

The Hasbro dolls were atrocious, I can’t lie. The faces recently made them look like they’re being held at gunpoint

[joetriche]

I would love to see a Disney prince line. With made to move bodies and real hair.

[spectra_vonhauntington]

Ur wish came true! Im so happy about this hasbro sucked and these will be sm better and more accurate and won't look cartoony and actually look like themselves and have the right proportions

[SamLovesMovies]

The thing is, *some* of the Hasbro Disney dolls were horrible, low quality, molded on clothes, etc. but *others* were much better. It will def be interesting to see what Mattel does. (I mostly collect dolls for repainting, so the big head cartoony proportions are def NOT to my liking because I personally do NOT like those proportions for repaints)

[sriramganesan]

I'm actually quite excited that Mattel has gotten back the license for many reasons..
Like for instance the live action Disney dolls made by Hasbro were garbage in my opinion and Mattel has proven through their Marvel dolls, Harry Potter dolls and also other dolls like the live action Cinderella and Enchanted that they are better with realistic human face moulds..
But I do hope they give new and slightly better face moulds for the animated style dolls cuz toward the end of their partnership with Disney, the face moulds were pretty awful and didn't resemble who they were meant to be..
Also I feel at the start Mattel will definitely be making excellent quality dolls as they don't want to give a bad impression like immediately..

[jadeellen]

I liked the Style Series line that Hasbro brought out, but I didn't like that they seemed to favour certain Princesses, and left out the others. For example, Ariel and Belle have 3 or 4 Style Series dolls, while Snow White, Pocahontas, Merida etc were left out.

[spectra_vonhauntington]

Disney was also upset bc of the way mattel was treating the disney princess and frozen dolls at the time and it was bc of barbie sales began to drop which is why the quality of the monster high and disney princess became cheaper then when they lost the license they lost a lot of money which is why monter high and ever after high were discontinued so hopefully since mattel is getting the license back the quality in their dolls will be better and im more just happy bc they will have the right proportions again

[yippedoodah]

One thing I enjoyed about Hasbro was that they looked at the Princesses as individual characters since Mattel dumbed them down to just being pretty. I remember packaging for one of the last Mulan dolls mentioning that she's sparkly and ready to find her true love at the ball which was obviously a copy-paste statement because Cinderella had the same thing on her box. There's nothing wrong with being feminine but the fact that they were stripped of their quirks to be marketable as a whole unit (while still giving the brown girls the short end of the stick) is what bothered me. I'm really hoping they learned from that mistake and do something new. Another thing I read is that they bombed the Princess lineup, MH, and EAH because Barbie was doing poorer than all of them (because half-printed skirts and Paris Hilton makeup was the only thing they would serve us) and they didn't want their poster girl to "fail" but the past few years have changed that so....

[littlemisstfc]

My theory is that this was Hasbro’s punishment for that $300+ Belle doll.

[dolljunk]

Isaac Larien says that Disney gets like 19% of the profits of the Disney Princesses, which is why MGA isn't interested in doing a line like that as MGA prefers to grow their own brands. It also explains why Mattel and Hasbro tend to go super budget in their Disney dolls when they get complacent if a huge fraction of the money is going back to Disney anyway. I think Mattel getting the licence makes a lot of sense because, aside from Barbie, Monster High, Hot Wheels, and He Man, Mattel doesn't have a lot of evergreen in house brands the same way Hasbro does (mainly from a mix of buying up smaller companies but also going full tilt with 80s toy media that's ongoing even now).

Aside from Ever After High, one of the big reasons Disney pulled the licence was because Mattel neglected to produce enough Frozen merch during 2013 and not having a good reason why they didn't do so, especially when parents were clawing at the walls for Elsa dolls.

[kelseypeterson]

I'm so excited!! I was never a fan of the hasbro princess dolls. I wanted the princesses to look like they did in the 90s and early 2000s. I'm thrilled they're going back to mattel. Hopefully they'll re make some of the forgotten princesses too, like Kida and Jane🤞🤞🤞

[sabafarid]

lets all agree the 90s - 2010 Disney dolls were really high quality i think there quality started to go down in 2013 btw i am so happy Mattel has the rights to make the Disney dolls i really hope the quality is good

[Pyonkotcchi]

I remember that second set of hasbro dolls, I had forgotten how horrifically whitewashed they were, I remember being in store and being shocked about what they did to jasmine 😨 I never liked the hasbro dolls, the style series was cute enough but overpriced IMO

I’m optimistic about Mattel, I don’t think they could do any worse, and I think getting that extra Disney princess money and audience will help them a lot. I hope they bring back the old 90s faces but I highly doubt it lol they’ll probably be more movie accurate which is fine but the 90s faces have a sort of charm and I’d love to see a more Barbie take on the newer princesses lol

[mewrpuff]

The 90s is the golden age for fashion dolls, in my opinion 😊 Quality and the accessories along with the doll made the price worth buying

[brandonlrushman]

Mattel should do an entire line of Disney dolls with practical fashions inspired by that princess original outfit. Would be the coolest!!!! Then a line of them in their original outfit, glam outfit, their second alternative outfit.

[ThatGuyLondon]

I'm so excited that they'll have the license just before the live Action Little Mermaid! Hasbro's live action dolls have been awful

[klintibrahimi]

To be quite honest, the molded on tops on the disney princess line will be staying forever, no matter the company that produces the dolls, as the line is aimed towards very young children.
What i hope Mattel does this time is more accuracy to the face molds, so the dolls dont look like barbie cosplaying as disney princesses, and i would also would like different bodies for each princess, and why not a muscular or more toned body if they make versions of raya.

[stephenHolloway]

I'm really intrigued by the change, it will be interesting to see what they do. I think I will miss the style series also though, out of all the dolls Hasbro have put out that line has probably been my favourite. My only complaint with that line is that they seem to favour certain princesses and leave others out.

[bbsdollsandtvarchive]

Tbh, Hasbro sucked and they just look too cartoony. I’m tried giving them a chance but I can’t. Mattel did better than them despite the molded on clothing. I hope Mattel brings back the Belly button body and bring back the quality, also the diversity too. Put Snow White, Jasmine, Tiana, and Pocahontas in more line.

[annikahoffmann]

I still miss Megara from Hercules. This would be a doll Series I would be into.