Customer Feedback Loops & Figma Prototypes - From Startup Idea to Venture Launch

Learn how to use customer feedback loops and Figma prototypes to validate your startup idea effectively. Discover how to apply prototypes in the real world, go beyond Figma designs into customer feedback cycles, and ways to test your assumptions about your product and business model effectively.

(See Links to Tools in the Bottom of Description)

Segments:
00:00 - Intro
00:55 - Rapid Feedback
01:21 - Our Learning Loop
02:10 - Discovery
03:47 - Where to Zoom
06:10 - Interview, Learn, Repeat
07:38 - Naming & Branding
09:39 - Solutioning
12:06 - Comprehension Test
15:52 - Business Model
17:00 - Concepts to UX Design
17:47 - HiFi Design & Prototypes
22:06 - The Quiz
26:29 - Bringing it to life
29:23 - App Analytics
31:59 - Preparing for Launch
32:38 - Recap
35:25 - Prototyping Tools We Used
37:06 - Q&A Discussion
49:25 - Open Office Hours

So you're in the process of building your product 😎
But is it something people actually want to use? 🤷‍♂️
How do you find out? 🤔

Join Clint McManaman, Senior Designer, and Ryan Hatch, Head of Product Strategy at Headway as they share the real-life approach and processes our team used to go from concept to launch with one of our clients, Ditto, a relationship improvement platform. Through a lean startup approach, learn how to create better UX design through powerful UX research.

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Get a chance to learn:
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⚡️ The Value of Feedback Loops⚡️
Who It Benefits:
Investors, designers, developers, everyone.

⚡️ Types and Flow
Listening Before Prototyping
Naming & Branding
Whimsical - Internal decisions on direction, rating by importance
Landing Page with Hero Concepts
Ad Impressions Landing Page + Clickable Feature Prototypes
Moderated, Guided
Functional Prototypes (In-App)
Unmoderated
Video recordings
Analytics
Faster ways, Bravo

⚡️ Cycle⚡️
Prototype
Interviews
Synthesis
Changes, Repeat

⚡️ Q&A⚡️
How do you know when's good enough?
Time constraint, Financial constraint, Confidence Level
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Tools Referenced in Presentation
========================================

⚡️ Prototyping ⚡️
Figma
Whimsical
Webflow

⚡️ Customer Feedback Loops ⚡️
Miro
Typeform
Notion
Respondent
Otter
Lookback

⚡️ App Analytics ⚡️
Mixpanel
AppsFlyer
Amplitude
Segment

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Have an obstacle this week with your product or team and not quite sure what to do next?

Get free advice from the CEO of Headway!

#appdesignprocess #ui #startup

[headwayio]

Segments:
00:00 - Intro
00:55 - Rapid Feedback
01:21 - Our Learning Loop
02:10 - Discovery
03:47 - Where to Zoom
06:10 - Interview, Learn, Repeat
07:38 - Naming & Branding
09:39 - Solutioning
12:06 - Comprehension Test
15:52 - Business Model
17:00 - Concepts to UX
17:47 - HiFi Design & Prototypes
22:06 - The Quiz
26:29 - Bringing it to life
29:23 - Analytics
31:59 - Preparing for Launch
32:38 - Recap
35:25 - Prototyping Tools We Used
37:06 - Q&A Discussion
49:25 - Open Office Hours

Tools Referenced in Presentation

⚡️ Prototyping ⚡️
Figma
Whimsical
Webflow

⚡️ Customer Feedback Loops ⚡️
Miro
Typeform
Notion
Respondent
Otter
Lookback

⚡️ App Analytics ⚡️
Mixpanel
AppsFlyer
Amplitude
Segment