Why Google Smart Shopping Is the Most Powerful eCommerce Advertising Tool (And How to Use It!)

Warning! You are probably using Smart Shopping wrong (if you've used it at all). Smart Shopping is the most powerful eCommerce marketing tool in existence but it gets a bad rap because no one knows how to use it (including Google). In this video, Kasim walks through (step-by-step) all of the learning lessons we've acquired after being wildly successful with smart shopping.

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[DanishAshrafi]

The information in this video is pure gold!! Keep them coming :)

[adewaleadeoye]

Can I have multiple smart shopping campaigns in order to sell in different countries or one smart campaign with all countries selected. Please whats best practice in your experience?

[robathuw]

Hi Guys,
I'm going to be launching a new shopping campaign and was wondering the best way of doing this with google's new changes.

I was going to launch smart shopping campaigns and upgrade to Performance max once I had enough data and had the option of upgrading.

I would generally launch with a manual cpc bidding strategy, moving to max conversions then Troas (once I have enough data).

However, smart shopping only has an option of max conversions or Troas (max clicks and manual cpc seem to have been removed).

How would you go about launching a new shopping campaign? Or would you just launch a new performance max instead?

[Hustlemarketers]

I have one question do you think we should run retargeting with smart shopping campaign as remarketing is already built in smart shopping campaigns

[NathanRoggieTrades]

I have a question..so I've been running a shopping campaign for around 3 weeks on 4 different products and have a 5x roas with 30 conversions using enhanced CPC. Should I switch to a smart shopping campaign now?

[aidsi]

Nice video! Thanks.
You say to never scale faster than daly adspend. What do you mean by this?
To not scale more than 10% on consecutive days? e.g Monday $100 > Tuesday $110 > Wednesday $121...?

[charleyberrier]

May I ask, what tutorial/screenshare software or service are you using?

[AV-jzwr]

Hi, the link landed on your website, not a survey.. I just want to say thank you, I love the fact that you're giving your insights not just a tutorial. But what I would love to have seen is also a tutorial on how to set them up in G-Ads and how they look an example, I am still new to this game. Why so, because after listening to you I would love to see exactly a tutorial on how to set this up exactly from you, not some other people etc, and get views on their channel instead of yours. Thanks again!

[adewaleadeoye]

hi Team, so I started smart shopping campaign 6 days ago after running standard ads for a month. I have about 400 (variants of 1, 300) products with a daily budget of $30, is this a good starting budget for the number of products in store? Its giving me a ROAS of 114% for now. Also, should I have all variants (1, 300) in my feed, or just single products (400)? Thanks.

[lucjongen]

Does this work for 1 product stores as well? Currently selling 3 variants of 1 product. Thanks in advance for your reply! Great video.

[studio]

When you say "use lifestyle images for smart shopping" do you mean the product images in merchant center, or the "one single banner image along with our brand logo" that we upload during smart shopping campaign creation?
Thanks sol8 for the amazing content.

[cavallopazzo]

Awesome awesome video! Those results are truly incredible! What I'm wondering: Smart shopping also includes Remarketing, Display, Youtube etc. when you say some of those brands so such a great lift in ROAS after switching to Smart shopping, were they already using those other channels too and all of them on target ROAS bidding strategy? Would be curious if there was a case study comparing apples to apples or if not if you have seen a performance improvement also in the scenario I described. Thanks!

[philipalleyne]

Great content. Love the abundance of information.

[rivergrrrl]

Started in the dark and now I’ve got a glimmer—WOW

[benvb]

Hi buddy. Great video. Can I use smart shopping with no data and conversions? My budget is kinda limited. I've seen alot of people start with manual CPC first . I'm so confused . Thanks so much

[joeybidner]

Great video with some great points. I know it is a bit older and if it is alright, I would like to ask how a couple of the mentioned strategies have aged since recent updates, or practices. You mentioned to split campaigns by roas goals based on margins or profitability. Makes sense :) But in the recent ppc roundtable you mentioned not to because there is no remarketing data sharing between campaigns (also smart) so has the previous advice been replaced? Maybe an updated video about the topic :)
And I am sorry to go on, but just a couple other bangen questions, You mention to "run smart shopping campaigns alone, then phase in additional traffic channels" What is this step of adding additional traffic channels. is that uploading external conversion data manually? Would love to breakoutvideo about the topic :) Thanks again for the quality content.
Last question I swear... For the theory of not having a roas goal until day 45. Is this still true if you have account-level conversion data from other shopping campaigns? Google reps confirmed with me that standard shopping campaigns will share product performance data to the smart shopping campaign. Thoughts?

[rachelkay]

Great video! Very thorough and clear. I'm wondering, I started a smart shopping campaign about 10 days ago. I started it directly from shopify. I started with a budget of $100. At first I didn't get conversions and slowly I started getting conversions. It's not consistent yet. So is that normal? Some days I just get a 2x Roas, and I had a day with 4x..does it mean anything or just let it run? I also have some Facebook ads running. I've done quite well with the Facebook ads but then performance dropped drastically in June when IOS changes went into effect. Do you think they are affecting Google campaigns too? I had an agency running my Google campaigns but I was never able to really scale it, so I just dropped them and just ran Facebook ads. But lately my Facebook campaign is doing very poorly, so I decided to try the smart shopping campaign. I hope it works..I really need this to work. Is smart shopping something that can be the main source of generating revenue?

[daminiarora]

Hey! Thank you for this video. My Smart Shopping campaign has been running for a year now, but my website was entirely revamped (it moved from Magento to Shopify) and merchant center was entirely renewed. So it is almost as if Smart Shopping campaign has restarted. They were in learning period for 5 days. In the learning period, it didn't spend or serve much. Once out of it, it has started spending budget too soon. I have not kept a ROAS target. However, budgets are getting consumed within 3-4 hours and smart shopping is not available in the prime time. How do I control it without touching campaigns? My client doesn't have big budgets. Please suggest 🤗

[DrGuu]

How can i see my ROAS like you in Google Ads? I dont have that Option?

[burdett]

Great Video and very useful content. I was just wondering I have set a smart shopping campaign its been around 16 days and I have not recieved any clicks or impressions. Is there anything wrong or is that normal and should I just wait between 30-45 days. Any tips and tricks would be greatly appreciated. Love this content of this channel.